Special Attractions and Exhibiting Partners

Even the hottest days are cool at Summerfest. With so much to explore, fest-goers can enjoy lots of different activities and attractions every day. Embracing our lakeshore setting, new this year are various water experiences at the North End of Henry Maier Festival Park. Plus, check out new products and samples from the nation's biggest brands exhibiting at Summerfest.

Special Attractions


Wednesday, June 27 • 9:30 pm

Don’t miss the Summerfest Big Bang Fireworks Show live on the grounds at 9:30 pm presented by Menards. Watch WISN 12 for a taped show at 10:30 pm (Broadcast in HD).


Thursday, June 28 • 12:00 - 2:00 pm

Enjoy a taste of summer with Klement’s. On June 28th, Klement’s brats will be available for purchase, while supplies last, at the Mid Gate for just $1 from noon to 2:00 pm. $1 brats will ONLY be for sale at the Mid Gate at the designated booth and are limited to 1 per person. Proceeds will benefit the Milwaukee Rescue Mission.


Sunday July 8 • starting at 4:00pm

Aurora Health Care and Telemundo Wisconsin are proud to welcome the following artists: Clave Y Afinque, The Explosion, Junior Rivera and Victor Manuelle, for Latin Music Day at the Harley-Davidson™ Roadhouse. Stop by the Harley-Davidson™ Roadhouse to enjoy Latin Tropical Music and Salsa music starting at 4:00 pm. Before the music, don’t miss out on your chance to contribute your own voice to Aurora’s Community Soundtrack.


Everyday of Summerfest noon to midnight (weather permitting)

Take a ride on the Skyglider, a true family favorite! Located high above the main walkway, this gentle ride provides passengers with a scenic view of Henry Maier Festival Park, Lake Michigan and the entertainment below. One-way and round-trip fares available. Presented by Taiwan Excellence

Fares per person.


Everyday of Summerfest • Noon - 11:30 pm

Jump aboard this giant Ferris wheel, presented by Converged Technology Professionals, located on the south end of the grounds and enjoy spectacular views of Summerfest, Milwaukee’s downtown and Lake Michigan. Operating from noon – 11:30 pm daily. 


Everyday of Summerfest • 3:00 – 7:30 pm

The Johnson Controls World Sound Stage with 88Nine Radio Milwaukee and Shepherd Express will once again host the Emerging Artist Series, highlighting emerging talent each evening from 3:00 – 7:30 pm with the opportunity for fans to vote for their favorite performances on Twitter. Check the Emerging Artist Series page for information on nightly competitions.


Everyday of Summerfest

The FM 102/1 Series at Summerfest features the best in alternative music and is excited to welcome the following artists: Imagine Dragons, Social Distortion, Welshly Arms, Kaleo, Dave Matthews Band, The Neighbourhood, Spoon, Foster The People, Bishop Briggs, The Wombats, Pixies, The Flaming Lips, BØRNS, Judah & The Lion, PHANTOGRAM, Manchester Orchestra, Arcade Fire and more!


Everyday of Summerfest

Celebrate Summerfest on the water! Presented by Badger Meter, this family friendly activity, provided by Lakeshore Paddle Sports, will give patrons the opportunity to relax and take in views of the festival and downtown Milwaukee. From noon – 7:00 pm each day, paddle around part of the lagoon for 30 minutes in boats that hold up to 4 people. Located at the boat dock on the north end of the grounds, this is an experience that can’t be missed


Friday June 29 - Sunday July 1

See you in the water! L.L.Bean is offering 60-minute kayak and stand-up paddleboard courses led by Outdoor Discovery School experts, so you can explore the water and have some fun. Already experienced? We’ll be renting gear so grab a kayak or SUP and some friends and head on out there


Everyday of Summerfest

Tee up 3 balls for $8 for a chance to hit a Hole-In- One! Support provided by 540 ESPN Milwaukee, the Michels Corporation, and Trees On The Move.


Want to experience Summerfest like a VIP? Now’s your chance. In partnership with Wisconsin-based Cousins Subs, you can enter to win prize packages that include two tickets to an American Family Insurance Amphitheater concert, grounds VIP deck access, Ticketmaster Terrace passes, Summerfest Store gift card, dinner on Cousins and parking! Go to cousinssubs.com/biggiggiveaway from May 14th, 2018 – June 20th, 2018 for your chance to win!


Before Summerfest Now – June 26: Share your favorite Summerfest photo on Twitter or Instagram using the hashtag #FestinWithPepsi photo for a chance to win a Pepsi and Summerfest prize package including tickets to Summerfest 2018. A lucky fan’s winning photo will be shared on Summerfest’s Facebook page each week (10 total winners) and will receive a prize including 2 tickets to Summerfest plus Summerfest & Pepsi merchandise.

During Summerfest June 27 - July 8 (closed July 2): Post a photo of yourself in front of the Summerfest gates or in front of the instruments inside the South Gate and share it using #FestinWithPepsi. A winning photo will be posted on Summerfest’s Facebook page every day of the festival (11 total winners) and each lucky winner will receive a prize package from Summerfest and Pepsi.


Exhibiting Partners

Make sure you check out the new products, samples, and great activities from the nation's biggest Brands exhibiting on the grounds.

American Family Insurance Experience

June 27 - July 8 : Noon - 9:30pm Mid Gate Grass

Explore everything Summerfest has to offer and stop by the American Family Insurance Experience. This innovative space offers inspiration and fun for every concert goer, from experiencing a live art installation and designing your own photo that reflects your unique dream, to relaxing on the rooftop lounge and loading up on festival necessities

Bridgestone Experience

June 27 - July 8 : South End

Visit the Bridgestone Experience for fun and memorable activities. Get your name on our racing simulator leaderboard, test your tire knowledge with our trivia game, and participate in our Bridgestone Road Trip Tracker, which provides consumers with a map of their life’s travels to share with friends.For more information on Bridgestone visit Bridgestonetire.com

Lambeau Field Live

June 27 - July 8 : Mid Gate Grass


Lambeau Field Live is an exhibit featuring versions of everything you love about Lambeau Field, only on a smaller scale! With this exhibit you can touch history at the Packers Hall of Fame, shop at the Packers Pro Shop, and slip on virtual reality goggles to be part of the gameday action. Walk through the players’ tunnel, sit on the “Lambeau Leap” and more. Daily activities include alumni photograph sessions, special guest speakers, Play 60 activations and instant-win prizing.

Mercury Marine

June 27 - July 8 : Lakewalk

Stop by Mercury Marine, the Official Outboard Engine of Summerfest, on the north end of the grounds to check out the latest innovations in marine propulsion and controls. While there, you can view the newest Mercury engines and talk with the Mercury team. You might even get a ride on a Mercury powered boat!

Milwaukee Bucks

June 27 - July 8 : SportsZone

Bucks retail, Bucks entertainers including Milwaukee Bucks Dancers, Bango, and Hoop Troop each day.  Special appearances by Rim Rockers, Young Bucks, Bucks Grand Dancers and Bucks Beats. 

Visit our sales tent for ticketing information on all events at the Wisconsin Sports & Entertainment Center, opening Fall of 2018. Please visit Milwaukee Bucks for more information on the Bucks. 

Operation Tiny Home Experience

June 27 - July 8 : North End

Curious about tiny homes? Interested in affordable housing solutions that provide a life of dignity for veterans facing homelessness? Come visit Operation Tiny Home for an immersive tiny house experience. Join us in giving back by signing the walls of an actual tiny home. We provide markers - you provide messages of love, gratitude, and inspiration for our veterans by writing them directly onto the framed shell. Your messages will remain within the walls of this structure, making it truly a place to call home for a veteran in need. For more information please visit operationtinyhome.org

EAA Spirit of Aviation Experience

June 27 - July 1 : South End

EAA's Spirit of Aviation Mobile Experience presented by NATCA is bringing the passion for aviation to events around the country. Visitors experience STEM based learning activities such as flight time in a Redbird flight simulator, a 360-degree virtual reality video and hands-on building. EAA is a membership community of passionate enthusiasts that promotes and supports recreational flying. EAA members represent every aspect of aviation and often have multiple interests - flying, building, restoring and sharing the wonder with the next generation. For more inforamation on EAA please visit EAA.org

Taiwan Excellence

June 27 - July 1 : South End

The Taiwan Excellence Awards, now in its 26th year, confers awards to products that exemplify innovative R&D, quality, design and marketing. These selected products serve as examples of Taiwan's domestic industries, and are promoted by the government in order to shape the creative image for Taiwanese businesses in the international market. The symbol of Taiwan Excellence is recognized throughout the world. For more information about Taiwan Excellence please visit taiwanexcellence.org

Smithfield's Get Grilling America

June 28 - July 1 : Lakewalk

Grilling is about making memories, taking care of others and feeling the satisfaction of a job well done. Check out Smithfield Fresh Pork on one of their many stops along the Smithfield Summer Grilling Mobile Tour. This summer, you can become a Hero of the Grill with Smithfield Fresh Pork. We’ll be sampling quality fresh pork and will share great grilling tips and tricks from a Celebrity Pitmaster so you’ll have everything you need to Get Grilling this summer. Visit SmithfieldGetGrilling.com for grilling tips and tricks and contest information.

American Crew

June 29 - July 1 : North End

American Crew returns with the Americana Barbershop. For more info on American Crew please visit americancrew.com

Lifeway Foods

June 29 - July 1 : Children's Area

The Lifeway booth will sample their tasty Probugs, a protein and probiotic Kefir for kids. They'll also have a kid-friendly activity and fun giveaways. Pay them a visit to see what else they've got planned for the whole family. For more information on Lifeway Kefir visit Lifewayfoods.com

Maple Leaf Farms

June 29 - July 1 : South End

For more than half a century, Maple Leaf Farms has produced safe, high-quality foods in a thoughtful and responsible manner. Through the years, we have preserved the ideas we were founded upon: contribution to local communities, responsibility for the environment, respect for others and insistence on high quality.

Stop by our mobile kitchen (theDuckMobile) and sample Maple Leaf Farms Duck Bacon, to understand the quality this fourth generation family owned farm produces! For more information please visit Mapleleaffarms.com

PlayStation Road to Greatness Tour

July 3 - July 8 : South End

The PlayStation Road to Greatness Tour showcases a selection of new and unreleased games to play, VR demos, giveaways, and much more!. For more information please visit RoadToGreatness.com

Grow Hope @ SaintA

July 5 : Children's area

SaintA is a social services agency providing innovative family-centered care and educational services that embrace diversity and empower children, families, and adults to improve the quality of their lives. We are a dynamic provider advancing foster care, education and mental health services. For more information on Grow Hope @ SaintA please visit Growhope.net

Lakeshore Chinooks

July 5 : Children's Area

Lakeshore Chinooks Baseball 

It's off the Hook! Affordable Family Fun. For more information please visit lakeshorechinooks.com

Power Home Remodeling

July 6 - July 8 : Mid Area

Power Home Remodeling is far more than a home remodeling company. We’re constantly innovating both our products and the way we do business, and work one-on-one to form a personal relationship with our customers. We want to help you achieve the goals you have for your home so you proudly proclaim “Home sweet home,” when you end each day driving up to your American Dream. For more information please visit powerhrg.com