Special Attractions and Exhibiting Partners

Summerfest presented by American Family Insurance offers a variety of fun family-friendly activities and special attractions for fest-goers.  Among the new attractions this year is The Summerfest Landing where fans can participate in FREE kayaking, paddleboarding, and boating along the shores of Lake Michigan, thanks to L.L.Bean, Mercury Marine and Sea Ray.  Other new additions for 2019 include:

  • American Family Insurance House – acoustic headliner performances
  • Aurora Health Care Cooling Station - an air-conditioned space, located at the Summerfest North Gate.
  • Concordia University Concert Series – headliners showcasing positive messages, including SWITCHFOOT and Skillet
  • SpeedKore Performance Group – a large interactive display featuring award-winning custom cars
  • Summerfest Party Patio with Punch Bowl Social - enjoy cold drinks and spend time with friends playing games, such as giant jenga, before the show

More details are listed below in regard to the new and returning special attractions and promotions for Summerfest 2019

Special Attractions


Wednesday, June 26 • 9:30 pm (weather permitting)

Don’t miss the Summerfest Big Bang Fireworks Show live on the grounds at 9:30 pm presented by Menards. Fireworks supplied by J&M Displays. Watch WISN 12 for a taped show at 10:30 pm (Broadcast in HD).


Thursday, June 27 • 12:00 - 2:00 pm (while supplies last)

Enjoy a taste of summer with Klement’s. On June 27th, Klement’s brats will be available for purchase, while supplies last, at the Mid Gate for just $1 from noon to 2:00 pm. $1 brats will ONLY be for sale at the Mid Gate at the designated booth and are limited to 1 per person.All proceeds will benefit a local charity. Cash only.


Sunday July 7 • starting at 2:00 p.m.

Aurora Health Care and Telemundo Wisconsin are proud to welcome the following artists: La Sonora Ponceña, Van Lester-Hector Lavoe Tribute, Junior Rivera and His Orchestra, and Latin Sound System - for Latin Music Day at the Harley-Davidson™ Roadhouse. Stop by the Harley-Davidson™ Roadhouse to enjoy Latin Tropical music and Salsa music starting at 2:00 p.m.

Harley-Davidson® Motor Company’s New LIVEWIRE™

Everyday of Summerfest noon to 7:00 pm (weather permitting)

Harley-Davidson® Motor Company’s New LIVEWIRE™ electric motorcycle will be available for patrons to view and JUMPSTART™ within the display, located near the Harley-Davidson® Roadhouse Stage. Summerfest will be one of the first appearances of LiveWire™ anywhere in the world!  In addition, Harley-Davidson® will partner with local fashion school students, offering a free service to customize t-shirts. Check out custom painted gas tanks, sign up to win an Iron E12 Bike and purchase merchandise from the World’s Only Harley-Davidson Museum® Special Summer Exhibit, “Daredevils: A Century of Spine-Tingling Spectacles” and the debut of two, limited-edition, co-branded t-shirts celebrating Milwaukee pride and heritage. Tees are available on the Summerfest grounds at the Harley-Davidson Museum and 414 Milwaukee pop-up shops.

Briggs & Stratton

Everyday of Summerfest noon to 6:00 pm (weather permitting)

Briggs & Stratton Corporation will feature outdoor power equipment from its Ferris®, Simplicity® and Snapper® Hop on a Zero Turn Mower or a Stand-On Blower for a photo opp and see some of the Company’s commercial and battery-powered products in person at the tent space located near the South entrance of the grounds.


Everyday of Summerfest noon to midnight (weather permitting)

New this year! Whether you prefer to sit and relax and take in the beautiful views of Lake Michigan or get out on the water, The Summerfest Landing is the place to be.

L.L.Bean will be offering FREE stand-up paddleboard (SUP) and kayak rentals every day on a first-come, first-served basis. Not experienced on the water? No worries, L.L.Bean Outdoor Discovery Program instructors will be on hand to provide additional support. So grab a kayak or SUP and some friends and head out on the water!

Mercury Marine, the Official Outdoor Engine of Summerfest, and Sea Ray, the Official Boat of Summerfest, will partner together to provide FREE Lake Michigan boat rides in cooperation with SkipperBuds. Stop by the Mercury Marine Go Boldly activation to sign up for your free ride, and experience the latest innovations in marine propulsions and controls. While there, you can talk with Mercury Marine ambassadors about their newest products.


New this year! Come and hang out at the new Summerfest Party Patio with Punch Bowl Social. Featuring games and activities, this is a great destination to spend time with friends, enjoy games like cornhole and giant jenga, and enjoy a cold beverage before the show!


Everyday of Summerfest 3:00 - 8:00 p.m.

Check out the Brewhouse Experience featuring Bars & Recreation, located on the right side of the Miller Lite stage. You can win prizes, including Front Row Passes to the Miller Lite Oasis, by sinking a hole-in-one or playing at the brand new shuffleboard courts. From 3:00 – 8:00 p.m. daily. Sponsored by Miller Brewing Company


Exhibit may close at select times for private events

Stop by SpeedKore Performance Group to see the future of custom car building! SpeedKore’s signature recipe of increasing horsepower and reducing weight with aerospace grade carbon fiber body parts has earned global media attention, while winning numerous accolades and awards. Most recently, SpeedKore won Ford’s Outstanding Acheivement in Design Award and the Goodguys Rod & Custom Association Gold Award at SEMA 2018. SpeedKore vehicles have been featured on “Jay Leno’s Garage,” Hoonigan and Donut Media and have also appeared in a number of movies in “The Fast and the Furious” franchise!


Everyday of Summerfest noon to midnight (weather permitting)

Take a ride on the Skyglider, a true family favorite! Located high above the main walkway, this gentle ride provides passengers with a scenic view of Henry Maier Festival Park, Lake Michigan, and the entertainment below. One-way and round-trip fares are available. Presented by Meijer. Height Restriction : 48” must be accompanied by a responsible person.

Fares per person.


Everyday of Summerfest noon - 9:00 p.m.

The American Family House is a space for the fans who make Summerfest possible – like you! We’ve invited big name artists to join their fans to play FREE, acoustic sets in our intimate space. You can also create your own festival look at our DIY swag station and take an Insta-worthy photo. While you’re exploring Summerfest, lookout for our vending machines for a chance to win tickets and prizes! Located behind the Mid Gate Fountain. Open 12:00 – 9:00 p.m. daily. Sponsored by American Family Insurance


Everyday of Summerfest • 3:00 – 7:30 pm

The Johnson Controls World Sound Stage with 88Nine Radio Milwaukee will once again host the Emerging Artist Series, highlighting emerging talent each evening from 3:00 – 7:30 p.m.,  with the opportunity for fans to vote for their favorite performances on Twitter.


Everyday of Summerfest

The FM 102/1 Series at Summerfest features the best in alternative music and is excited to welcomeseveral amazing artists, including The Killers, The Head and the Heart, Elle King, The National, WALK THE MOON, Billie Eilish, Young the Giant, X Ambassadors, CHVRCHES, Sublime With Rome, Third Eye Blind, YUNGBLUD, and more! The FM 102/1 Series at Summerfest features the best in alternative music.


Select Days of Summerfest

New this year! The series features various artists who showcase positive, upbeat, and inspiring music that motivates fans to live life on the optimistic side,  including Tori Kelly, SWITCHFOOT and Skillet. During these select performances, Concordia University will be onsite with summer fun tips. Check the schedule for the blue star icon that denotes artists in the series.


During Summerfest June 26 - July 7 (closed July 1):  Join in this year’s Favorite Fest Photo promotion, sponsored by Pepsi. During Summerfest, send us your best photo with one of the oversized Pepsi bottles located at one of the three (3) Pepsi Hydration Stations to Instagram. You must use the tag @summerfest and use the hashtag  #SmileOnSweepstakes on Instagram to be automatically entered in the promotion.


Sunday, July 7 • 12:00 – 3:00 p.m. (while supplies last)

From 12:00 – 3:00 p.m., 30,000 FREE general admission tickets to Summerfest 2020 will be given away at all entrances.  To participate in the SUMMERFEST BIG WIN, fans must turn in the perforated entry stub from the Summerfest 2020 ticket to the Mid Gate Information Booth by 3:30 p.m. on July 7, 2019. The prize drawing will take place at 4:00 p.m. at the Miller Lite Oasis. Patrons must bring the 2020 ticket to the drawing. If the entry number on the ticket matches the number that is announced and displayed on the screen, they will be declared a Summerfest BIG WINner.


May 13 - June 16, 2019

Want to experience Summerfest like a VIP? Now’s your chance. In partnership with Wisconsin-based Cousins Subs, you can enter to win prize packages that include two (2) tickets to an American Family Insurance Amphitheater concert, VIP deck access, Ticketmaster Terrace passes, a Summerfest Store gift card, dinner courtesy of Cousins Subs, and parking! Go to cousinssubs.com/biggiggiveaway from May 13 – June 16, 2019 for your chance to win!


Exhibiting Partners

Make sure you check out the new products, samples, and great activities from the nation's biggest brands exhibiting on the grounds.

Lambeau Field Live

June 26 - July 7


Lambeau Field Live is an exhibit featuring versions of everything you love about Lambeau Field, only on a smaller scale! With this exhibit you can touch history at the Packers Hall of Fame, shop at the Packers Pro Shop, and slip on virtual reality goggles to be part of the gameday action. Walk through the players’ tunnel, sit on the “Lambeau Leap” and more. Daily activities include alumni photograph sessions, Play 60 activations and instant-win prizing.


June 26 - July 7

L.L.Bean is landing at Summerfest to get S’more out of Summer! The iconic L.L.Bean Bootmobile will be on-site with games, giveaways and prizes. Plus, stop by and grab our Guide to getting S’more out of Summer, designed with inspirational activities to enjoy the best of what summer has to offer.

Mad City Windows and Baths

June 26 - July 7

Mad City Windows and Baths, the #1 remodeler in Wisconsin, will be offering FREE, in-home estimates! Please visit madcitywindows.com for more information. 

Diamond Resorts

June 26 - July 7

Vacations should be easy, fun and unforgettable. More than a reward for hard work, they’re an opportunity to recharge, reconnect and remind each other what matters most. They’re fuel for a better life in between our moments away, because knowing another vacation is just around the corner keeps us going. For more information on Diamond Resorts please visit DiamondResorts.com

Pure Leaf Herbals

June 28 - June 30

Introducing Pure Leaf Herbal Iced Teas, brewed from naturally caffeine free hibiscus, so you can enjoy Pure Leaf at any time of the day. The delicate hibiscus is perfectly complemented by refreshing fruit flavors to bring you an herbal tea that is literally Blooming with Flavor. For more information please visit Pure Leaf Herbals.


June 28

The Association of Equipment Manufacturers is celebrating their 125th Anniversary with the first-ever Manufacturing Day at Summerfest. AEM and four member companies – Komatsu, CASE, Manitou and Topcon - will be onsite June 28th, displaying full-size construction and agriculture equipment in celebration of the contributions of manufacturing. Summerfest attendees are invited to take their photo with the equipment and post it to their social media accounts with the hashtag #AEMMfgDay between noon and 6 p.m.

Great American Cookout Tour

June 30 - July 7

The Kansas City Barbeque Society’s Great American Cookout Tour travels to twenty of the Biggest outdoor festivals throughout the United States promoting the best brands and products associated with outdoor cooking! Are you the best griller in your neighborhood? Stop by for FREE samples, tips, tricks, giveaways and live demonstrations throughout the event!

Infinity Exteriors, LLC

June 26 - July 7

Infinity Exteriors is a family owned company that has served all of Southeastern Wisconsin since 1997. We offer many exterior services such as Roofing, Siding, Gutters, Insulation, Windows, and Doors. We value warrantied, guaranteed, and quality workmanship while providing excellent customer service. 

CEO Action Check Your Blind Spots Tour

June 26 - June 30

We may not even realize but, we’re making judgments or assumptions about people’s character, abilities and potential. That’s our unconscious biases or blind spots at play. Using technology touchpoints like VR and gamification, the CEO Action Check Your Blind Spots Tour offers an interactive way for people to learn more about unconscious bias, or blind spots, and explore ways to mitigate this bias in their everyday lives. For more information please visit ceoaction.com

KIND Snacks

June 26 - June 30

Since 2004, KIND has been on a mission to make the world a little kinder one snack and act at a time, creating food that is healthy and tasty, wholesome and convenient. Today, KIND has a family of more than 80 products that offer solutions for a variety of occasions. KIND is proud to sample our premium snacks to Summerfest fans to help fuel their fun throughout the musical events of the day, and to celebrate being kind to their body, taste buds and world! #DotheKINDThing

PlayStation Road to Greatness

June 26 - June 30

The PlayStation Road to Greatness Tour showcases a selection of new and unreleased games to play, VR demos, giveaways, and much more! For more information please visit RoadToGreatness.com.

Team USA

June 28 - June 29

The Team USA Journey presented by OREO™ is a pop up experience that takes fans on a photo worthy journey that will make them a part of #WETHETEAM! For more information visit teamusa.org

Maple Leaf Farms

June 28 - June 30

We're passionate about duck at Maple Leaf Farms and we want others to discover that passion as well. That's why we're on the road bringing duck to you with the DuckMobile, our mobile kitchen. We want you to try duck, like it, and maybe even love it. For more information please visit Mapleleaffarms.com. #duckyeah

U.S. Marines

June 28 - June 30 :

To live and serve as a Marine means never failing to win any battle - with a selflessness that guarantees a better future for us all. Visit marines.com for more information.

Bubly Sampling

June 28 - June 30

Crack open a smile with Bubly! Stop by to try a variety of refreshing and crisp naturally flavored, unsweetened sparkling water. No Calories. No Sweeteners. All Smiles For more information please visit Bubly.com.


July 3 - July 7

Come join the fun at the Nintendo Switch Road Trip heading to Summerfest from July 3-7! Bring your family and experience a colorful and highly interactive space featuring playable demos of some of the hottest Nintendo Switch games, fun photo opportunities, Nintendo-themed challenges and more!

Kickstart Sampling

July 3 - July 7

Mountain Dew Kickstart is here to turn it up- all day, and all night. Stop by to try a variety of flavors for the perfect mix of Mountain Dew and real fruit juice with just the right amount of kick to get things going. For more information please visit Mountaindew.com

To Write Love on Her Arms

July 4 - July 7

To Write Love on Her Arms is a nonprofit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide.TWLOHA exists to encourage, inform, inspire, and invest directly into treatment and recovery. Please visit TWLOHA for more information. 

Wheel & Sprocket

July 6

Join Wheel & Sprocket Saturday 7/6 from 12pm to 6pm for free electric bike test rides! Try out these game changing bikes that make riding more fun and easier to go longer distances! Experience the pure joy of riding a pedal assist bicycle for the first time, or try out the best new bikes on the market. Test ride an ebike and... Enjoy Your Ride! 


July 6 - July 7

IMAGINE THIS: Wholesome foods like real yogurt, fruit and cheese made portable, tasty, and fun. Neat, huh? Stop by to try clever snacks made to fuel your kids' hungry imaginations. For more information please visit imaginesnacks.com