Special Attractions and Exhibiting Partners

Even the hottest days are cool at Summerfest. With so much to explore, fest-goers can enjoy lots of different activities and attractions every day. Embracing our lakeshore setting, new this year are various water experiences at the North End of Henry Maier Festival Park. Plus, check out new products and samples from the nation's biggest brands exhibiting at Summerfest.

Special Attractions

LATIN MUSIC DAY PRESENTED BY AURORA HEALTH CARE WITH SUPPORT FROM TELEMUNDO WISCONSIN

Sunday July 8 • starting at 4:00pm

Aurora Health Care and Telemundo Wisconsin are proud to welcome the following artists: Clave Y Afinque, The Explosion, Junior Rivera and Victor Manuelle, for Latin Music Day at the Harley-Davidson™ Roadhouse. Stop by the Harley-Davidson™ Roadhouse to enjoy Latin Tropical Music and Salsa music starting at 4:00 pm. Before the music, don’t miss out on your chance to contribute your own voice to Aurora’s Community Soundtrack.


SUMMERFEST SKYGLIDER POWERED BY TAIWAN EXCELLENCE

Everyday of Summerfest noon to midnight (weather permitting)

Take a ride on the Skyglider, a true family favorite! Located high above the main walkway, this gentle ride provides passengers with a scenic view of Henry Maier Festival Park, Lake Michigan and the entertainment below. One-way and round-trip fares available. Presented by Taiwan Excellence. Height Restriction : 48” must be accompanied by a responsible person.

Fares per person.


SUMMERFEST’S WHEEL IN THE SKY PRESENTED BY CONVERGED TECHNOLOGY PROFESSIONALS

Everyday of Summerfest • Noon - 11:30 pm

Jump aboard this giant Ferris wheel, presented by Converged Technology Professionals, located on the south end of the grounds and enjoy spectacular views of Summerfest, Milwaukee’s downtown and Lake Michigan. Operating from noon – 11:30 pm daily. 


EMERGING ARTIST SERIES WITH 88NINE RADIO MILWAUKEE AND SHEPHERD EXPRESS

Everyday of Summerfest • 3:00 – 7:30 pm

The Johnson Controls World Sound Stage with 88Nine Radio Milwaukee and Shepherd Express will once again host the Emerging Artist Series, highlighting emerging talent each evening from 3:00 – 7:30 pm with the opportunity for fans to vote for their favorite performances on Twitter. Check the Emerging Artist Series page for information on nightly competitions.


FM 102/1 SERIES AT SUMMERFEST

Everyday of Summerfest

The FM 102/1 Series at Summerfest features the best in alternative music and is excited to welcome the following artists: Imagine Dragons, Social Distortion, Welshly Arms, Kaleo, Dave Matthews Band, The Neighbourhood, Spoon, Foster The People, Bishop Briggs, The Wombats, Pixies, The Flaming Lips, BØRNS, Judah & The Lion, PHANTOGRAM, Manchester Orchestra, Arcade Fire and more!


PADDLEBOAT WATER EXPERIENCE PRESENTED BY BADGER METER

Everyday of Summerfest

Celebrate Summerfest on the water! Presented by Badger Meter, this family friendly activity, provided by Lakeshore Paddle Sports, will give patrons the opportunity to relax and take in views of the festival and downtown Milwaukee. From noon – 7:00 pm each day, paddle around part of the lagoon for 30 minutes in boats that hold up to 4 people. Located at the boat dock on the north end of the grounds, this is an experience that can’t be missed


L.L.BEAN KAYAK & STAND-UP PADDLEBOARD (SUP) COURSES

Friday June 29 - Sunday July 1

See you in the water! L.L.Bean is offering 60-minute kayak and stand-up paddleboard courses led by Outdoor Discovery School experts, so you can explore the water and have some fun. Already experienced? We’ll be renting gear so grab a kayak or SUP and some friends and head on out there


HOLE-IN-ONE CONTEST WITH 540 ESPN MILWAUKEE AND ARNOLD PALMER SPIKED

Everyday of Summerfest

Tee up 3 balls for $8 for a chance to hit a Hole-In- One! Support provided by 540 ESPN Milwaukee, Miller Coors Arnold Palmer Spiked, the Michels Corporation, and Trees On The Move.


KOHL'S CAPTIVATION STATION

Everyday of Summerfest: Noon - 7:00 p.m.

The Kohl's Captivation Station, located on the south end of the grounds, is open from noon - 7 p.m. everyday of Summerfest. Attendees are able to participate in all of the programs, including:

  • Kohl's Color Wheels, an art-making experience presented by the Milwaukee Art Museum
  • Kohl's Design It! Mobile Lab, create unique hands-on projects highlighting design with Discovery World
  • Kohl's Wild Theater, conservation-themed theatrical performances from the Zoological Society of Milwaukee
  • Kohl's Building Blocks Program, a Penfield Children's Center program that promotes the health and positive development of children and celebrates their unique abilities
  • Kohl's Care Grow Safe & Healthy Program, an education display teaching children and families how to keep safe and healthy with help from Children's Hospital of Wisconsin
 

Exhibiting Partners

Make sure you check out the new products, samples, and great activities from the nation's biggest Brands exhibiting on the grounds.

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