News

The Emerging Artists Series Showcases Up-And-Coming Talent on the Johnson Controls World Sound Stage

Posted on June 6, 2017

Summerfest presented by American Family Insurance welcomes back the Emerging Artists Series at the Johnson Controls World Sound Stage with 88Nine Radio Milwaukee.

Special Attractions and Family Activities Announced for Summerfest 2017

Posted on May 30, 2017

Summerfest offers a variety of family friendly activities and special attractions for fest-goers to enjoy each day of the festival.

Summerfest Reveals New Food and Beverage Item Line Up for 50th Edition

Posted on May 24, 2017

Summerfest presented by American Family Insurance is excited to reveal over 50 new food and beverage options for Summerfest’s 50th edition, June 28-July 2 and July 4-9, 2017. The festival has a deep-rooted commitment to local vendors, with over 45 supplying food and beverages to Summerfest patrons this year.

Summerfest BMO Harris Pavilion Headliner Replacement Announcement

Posted on May 22, 2017

Summerfest presented by American Family Insurance announced that Grammy Award winners, The Isley Brothers, will headline the BMO Harris Pavilion with Miller Lite on July 1, 2017. The Isley Brothers will be replacing Maze Featuring Frankie Beverly, who had to cancel their performance due to personal reasons.

Summerfest 2017 Daily Admission Promotions and Special Offers Announced

Posted on May 17, 2017

Summerfest presented by American Family Insurance is excited to announce Admission Promotions, Gate Giveaways and Special Offers for 2017, providing Summerfest fans with free or discounted admission opportunities for every day of the festival.

Summerfest Announces New "Level Up" Concert Viewing Deck at Miller Lite Oasis

Posted on May 16, 2017

Summerfest presented by American Family Insurance announces details of a new elevated viewing deck on the grounds – Level Up - an exclusive area located in the renovated Miller Lite Oasis area, overlooking the stage. It will feature a private bar and restrooms, seating, and flat-screen TVs.

Summerfest Announces Additional Headliners to 2017 Lineup

Posted on May 11, 2017

Summerfest presented by American Family Insurance announced additional stage headliners to the 2017 lineup, adding even more diverse talent and excitement to the list of over 100 artists.

Summerfest Celebrates its 50th Edition with Special 50th Activities and Promotions

Posted on May 9, 2017

In honor of Summerfest’s 50th edition, Milwaukee World Festival, Inc. announced various activities and promotions to celebrate the festival’s iconic milestone. Summerfest presented by American Family Insurance originally was created in 1968 as a way to bring the community together and showcase Milwaukee. 50 years later, the festival is still holding true to its mission. These special activities are designed to celebrate with the greater Milwaukee area.

Celebrate Kohl’s Family Day and Kohl’s Captivation Station at Summerfest 2017

Posted on May 3, 2017

For the seventh year, Summerfest is partnering with Kohl’s (NYSE: KSS) to provide families with the opportunity for free admission to the festival during Kohl’s Family Day and dynamic educational activities at Kohl’s Captivation Station during Summerfest 2017.

Aurora Named Exclusive Health Care Provider of Summerfest

Posted on May 2, 2017

Aurora Health Care to provide first aid stations, lost children’s program, support for nursing moms and more

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