Media Application Guidelines

Please read the following guidelines regarding media credentials for Summerfest 2018 presented by American Family Insurance.  By submitting your application you are acknowledging that you have read and understand the requirements and agree to the terms and conditions outlined below.  Applications must be filled out completely to be considered.

Please remember this application is only a request and it may not be approved.  Summerfest reserves the right to approve or deny accreditation.  The decision is final and cannot be appealed.

Please designate one person in your media outlet to complete this application for all working media personnel, on behalf of your organization. 

Requests for accreditation will only be considered by submitting this form online. Please do not contact us with questions regarding the status of your application. All applicants will be contacted in early June 2018 with confirmation or denial of their requests.

Thank you for your interest in Summerfest 2018.




In order to be considered for a Summerfest media credential, you must have a confirmed assignment to cover the festival.  Media credentials and photo passes will not be provided for spec photography, freelance writers not on assignment or portfolio photographers. Freelancers please note that an editor’s letter must be emailed to on publication letterhead at the same time as your application or it will not be considered.


Personal assistants, associates, sales representatives, guests or other similar staff employed by media outlets do not qualify for media credentials.  Guests or family members traveling or attending with journalists do not qualify for media credentials. 

Summerfest defines “Media” as journalists, photographers, editors or producers who have a verified editorial assignment to cover the festival for a recognized media outlet (print, online, radio, TV) that generates original articles or reviews about the festival.  Media credentials include admission to Summerfest for working personnel. 

Bloggers must provide specific information about their site in the description section of the application.  Credentials for bloggers are extremely limited and will be evaluated closely.  


The photo/video media credential gives you access to shoot GROUNDS AND CROWD SHOTS ONLY. For American Family Insurance Amphitheater headliners, please follow photo clearance instructions below. If you are approved for media credentials you will receive further instructions on photography clearance requirements for Grounds Stage headliners.

Only approved photographers with professional cameras such as SLR and interchangeable lens cameras will be allowed into the photo pits.  A limited number of photographers will be allowed into the various stage photo pits.  Approval of photo pit clearance is granted by artist management.  Point-and-shoot cameras, cell phone cameras and selfie sticks will not be permitted, and the policy will be strictly enforced by staff and security.

American Family Insurance Amphitheater Photo Clearance

Photo clearance for all American Family Insurance Amphitheater acts will be handled through Summerfest. Please do not contact management for these headliners independently. Fill out the portion of the application necessary to request photo clearance for specific American Family Insurance Amphitheater shows and Summerfest will submit your name for consideration. Approval of American Family Insurance Amphitheater shows will be granted by artist management ONLY, and you will be notified if you have been approved. Please include a cell phone number and an email. Summerfest will contact you the day of the show with meeting times and photo restrictions if you have been approved. Notification will happen as soon as possible after approval is given from artist management.


Entrance to Henry Maier Festival Park (the “Site”) is at your own risk. Milwaukee World Festival, Inc. (MWF), a not-for-profit corporation, is immune from liability for injuries to persons or property at or on the Site pursuant to Wisconsin Statute 895.52.    Media Credentials must be visible while at the Site.   Request to access restricted areas must be pre-approved by Milwaukee World Festival Sales and Marketing Department representatives and subject to artists’ and Summerfest Security Department’s discretion.

We reserve the right to rescind any media passes of those who are in violation of our media code of conduct, the official regulations of Henry Maier Festival Park, or for reasons that jeopardize the safety and security of festival patrons or artists.

Access and clearance(s) obtained pursuant to this policy allow you to take photographs and provide video content for your media outlet only.  You may not display, sell, transfer or otherwise convey, any of the photographs or video content.  Any breach of this policy will result in the immediate revocation of your credentials and exclusion from future events.  Any unauthorized use of trademarks owned by Milwaukee World Festival, Inc., including, but not limited to Summerfest, The Big Gig, The World’s Largest Music Festival or the Summerfest smile logo, may result in legal action.

The application deadline for media credentials is May 9, 2018.


Julie Dieckelman  - Media Relations
Phone 414.270.6517 media inquires only