Summerfest 2018 Media Assets

Press Contact (For media inquiries, images and press kits only)

Julie Dieckelman
Public Relations Manager
(414) 270-6517

Electronic Press Kit

Summerfest 2018 EPK (ZIP 370MB)

Logos and Guidelines

Logos (ZIP 40MB)

Summerfest Logo Usage (PDF 1MB)

Summerfest Brand Guidelines (PDF 2MB)

Summerfest Social Media Guidelines (PDF 140kb)

Festival Information and Story Ideas

Festival Overview (PDF 200kb)

Summerfest 2018 Boilerplate (PDF 140kb)

Summerfest 2018 Preliminary Schedule (PDF 13MB)


New Food and Fashion Press Release (PDF 200kb)

Food and Beverages Menu Items (PDF 60kb)


Press Photos (ZIP 300MB)

Press Releases

Press Releases (ZIP 4MB)


Summerfest 2018 Headliner Poster (PDF 1MB)


2018 Summerfest Brochure (PDF 12MB)

2018 Summerfest Family Fun Brochure (PDF 1MB)


Milwaukee World Festival, Inc., is the owner of certain trade names, trademarks, service marks, and logos, including, Summerfest, the “smile logo”, the Big Gig, The World’s Largest Music Festival, and the Summerfest Rock ‘n Sole (“Trademarks”). You acknowledge that the Trademarks transmitted to you via this email, are that are the property of Milwaukee World Festival, Inc. Milwaukee World Festival, Inc. grants [insert entity]permission to use the Trademarks, on a non-exclusive basis, in promoting the Summerfest [describe the promotions or programs] during the months leading up to and during Summerfest 2015 only, so long as such uses are submitted to Milwaukee World Festival, Inc. for approval prior to being mass produced, deployed or distributed. Milwaukee World Festival, Inc. will require 48 hours to review and approve all uses of its trademarks, marks and trade names. Any other use of the Trademarks is strictly prohibited. All uses of the Trademarks inure solely to the benefit of Milwaukee World Festival, Inc.

Depiction and usage of the Trademarks for any programs or promotions must be accurate and adhere to Milwaukee World Festival, Inc.’s trademark and logo usage guide. Any modification of the Trademarks requires the prior written approval of Milwaukee World Festival, Inc. You may not assign, license or transfer the Trademarks. Please reply to this email to confirm your acknowledgment and acceptance of the above guidelines.