Summerfest Media Assets

Press Contact (For media inquiries, images and press kits only)

Julie Dieckelman
Public Relations Manager
(414) 270-6517

American Family Insurance Amphitheater Construction Project

Amphitheater Construction EPK (ZIP 16MB)

Amphitheater Rendering Flyover Video (ZIP 111MB)

Summerfest Holiday Merchandise

Summerfest 2019 Holiday Merchandise EPK (ZIP 16MB)

Logos and Guidelines

Logos (ZIP 2MB)

Summerfest Logo Usage (PDF 2MB)

Summerfest Brand Guidelines (PDF 1MB)

Summerfest Social Media Guidelines (PDF 493kb)

Festival Information and Story Ideas

Summerfest 2019 Boilerplate (PDF 488kb)


Press Photos (ZIP 300MB)

Press Releases

Press Releases (ZIP 4MB)


Summerfest 2018 Headliner Poster (PDF 1MB)

Summerfest 2017 Headliner Poster (PDF 2MB)


Milwaukee World Festival, Inc., is the owner of certain trade names, trademarks, service marks, and logos, including, Summerfest, the “smile logo”, the Big Gig, The World’s Largest Music Festival, and the Summerfest Rock ‘n Sole (“Trademarks”). You acknowledge that the Trademarks transmitted to you via this email, are that are the property of Milwaukee World Festival, Inc. Milwaukee World Festival, Inc. grants [insert entity]permission to use the Trademarks, on a non-exclusive basis, in promoting the Summerfest [describe the promotions or programs] during the months leading up to and during Summerfest 2015 only, so long as such uses are submitted to Milwaukee World Festival, Inc. for approval prior to being mass produced, deployed or distributed. Milwaukee World Festival, Inc. will require 48 hours to review and approve all uses of its trademarks, marks and trade names. Any other use of the Trademarks is strictly prohibited. All uses of the Trademarks inure solely to the benefit of Milwaukee World Festival, Inc.

Depiction and usage of the Trademarks for any programs or promotions must be accurate and adhere to Milwaukee World Festival, Inc.’s trademark and logo usage guide. Any modification of the Trademarks requires the prior written approval of Milwaukee World Festival, Inc. You may not assign, license or transfer the Trademarks. Please reply to this email to confirm your acknowledgment and acceptance of the above guidelines.