Family Activities and Daytime Fun

Summerfest presented by American Family Insurance offers a variety of family friendly activities and special attractions for fest-goers to enjoy each day of the festival. Summerfest is a budget-friendly opportunity for families to enjoy a day at Milwaukee’s lakefront.

Family Activities

NORTHWESTERN MUTUAL CHILDREN'S THEATER & PLAYZONE

Everyday of Summerfest

Kids of all ages can enjoy family focused entertainment and activities in the Northwestern Mutual Children’s Theater and Playzone. Open daily, noon – 8:00 pm. Visit the daily lineup pages for information on performers and show times.

KIDS ACTIVITY TENT
Open daily, noon – 5:00 pm, kids will enjoy the following activities:

UB the Band!

Hey kids, want to be a “real” rockstar? Now’s your chance to shine! UB the Band brings all the gear, including colorful drum sets for ages 2 – adult, awesome character and special guitars complete with wireless microphones, stage monitors, real stage lighting and all the trimmings. No experience necessary!

537 Charger Robotics

Take the controls of miniature remote controlled robots. The robots are built by teenage members of Charger Robotics Team 537 from Hamilton High School in Sussex, WI. Team members will be on site every day and there will also be a multi-school robotics competition at the Gruber Law Offices SportsZone on July 2. 


THE KOHL’S CAPTIVATION STATION

Everyday of Summerfest : Noon - 7:00 pm

The Kohl’s Captivation Station, located on the south end of the grounds, is open from noon – 7 p.m. every day of Summerfest. Attendees are able to participate in all of the programs, including:

  • Kohl’s Color Wheels, an art-making experience presented by the Milwaukee Art Museum
  • Kohl’s Design It! Mobile Lab, create unique hands-on projects highlighting design with Discovery World
  • Kohl’s Wild Theater, conservation-themed theatrical performances from the Zoological Society of Milwaukee
  • ​​​​Kohl’s Building Blocks Program, a Penfield Children’s Center program that promotes the health and positive development of children and celebrates their unique abilities
  • MPM & Kohl’s on the Move, an interactive exhibit with real artifacts and specimens from the Milwaukee Public Museum

ELIZABETH “BO” BLACK FAMILY FOUNTAIN WITH BADGER METER AND B93.3

Everyday of Summerfest • Weather permitting

Your day at Summerfest would not be complete without a stop at the “Splash Pad.” Kids of all ages can splash and play the day away while keeping cool. Presented by Badger Meter and  B93.3.


SENTRY FOODS CHILDREN'S FEST DAY WITH TODAY’S TMJ4

Tuesday, July 2 • Noon – 3:00 pm

All guests arriving between noon – 3:00 pm will be admitted FREE!

Spend a fun-filled day with the family enjoying Children’s Fest activities including the Map of Fun and the Family Ticket Package drawing. Select food vendors will offer discounts on food and beverage items. Pick up the Map of Fun upon entering the gates and obtain a stamp on your map at each of the locations throughout the festival grounds. Courtesy of Sentry with TMJ4


THE LOST CHILDREN’S AREA PRESENTED BY AURORA HEALTH CARE

Located near the Mid Gate, The Lost Children’s Area presented by Aurora Health Care is available for children who become separated from their parent(s)/guardian(s). To make reuniting seamless, identification wristbands are available throughout the grounds (including all gates) for parents to pair their emergency contact information with each child. 


THE COOLING STATION PRESENTED BY AURORA HEALTH CARE

An air-conditioned space for festival-goers to escape the outdoor elements and stay refreshed with complimentary water and sunscreen. Located at the Summerfest North Gate. Sponsored by Aurora Health Care

 

Daytime Fun

SUMMERFEST PARADE

Wednesday, June 26 – Friday, June 28, Tuesday, July 2, Wednesday, July 3 • 3:00 p.m

The parade will start at the south end of Henry Maier Festival Park at the American Family Insurance Amphitheater Forecourt and complete a full lap of the grounds. Fans are encouraged to join in with participants and strut their stuff!


SCHOOL OF ROCK

Saturday, June 29 and Sunday, June 30

Check out the next generation of music superstars from School of Rock! Over 80 bands made up of talented kids from across the world will rock out on seven (7) different stages. School of Rock teaches over 30,000 students at 230 global locations what it takes to become a world-class musician. Performance-based instruction gets students out of the lesson room and on stage, where they play real shows at authentic venues.


GRUBER LAW OFFICES SPORTSZONE WITH WTMJ RADIO

Everyday of Summerfest noon to midnight (weather permitting)

The Gruber Law Offices SportsZone with 620 WTMJ is the ultimate destination for sports fans! This area offers interactive daily programming including sports demonstrations and clinics from the Milwaukee Bucks, the Milwaukee Admirals and much more!