Business Programs

Business Group Sales

Reward your colleagues, clients and employees with discounted tickets from Summerfest Business Group Sales and make the most of 11 days of unforgettable live music, food, and fun.  

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Premier Seat Program

Host clients, associates and friends with amazing seats and membership amenities at the American Family Insurance Amphitheater and make their concert experience truly unforgettable. This seat licensing program grants exclusive access to guaranteed reserved seats, private hospitality areas, preferred parking, personalized customer service and more.

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Private Parties at Summerfest

Summerfest presented by American Family Insurance hosts the biggest names in music... why not add your name to our lineup? Featuring a number of Private Party Areas available all 11 days of the festival for you to host a corporate outing, reunion, birthday party or annual event. They include full party set-up, tent, tables/chairs, bar, access to restrooms, a security guard and a place to display your event sign or corporate banner. Admission tickets are available at a discounted rate.

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Ready to start booking your event at Henry Maier Festival Park?

When planning an event - location, experience, resources and expertise are the four advantages that can make the difference between an event that just “happens” and one, which is truly “extraordinary.” Milwaukee World Festival delivers on all four. Experience a world of possibilities for your event with flexible event space, permanent infrastructure, close proximity to hotels, and parking directly adjacent to the grounds. Henry Maier Festival Park is the perfect setting to ensure your event's success.

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