American Family Insurance House

American Family Insurance House


The American Family Insurance House is located behind the Mid Gate Fountain and is open from 12:00 – 9:00 p.m. daily.  Activities at the house include creating a personalized festival look at the DIY (do it yourself) swag station, taking Insta-worthy photos and more. Plus, while exploring Summerfest, look for the American Family Insurance interactive social media vending machines for the chance to win tickets and prizes.

For the first time, headlining artists including HANSON, Brandi Carlile, Jimmie Allen, and more will perform an intimate acoustic set inside the house. Fans will have the opportunity to be in the audience for these performances by stopping at the American Family Insurance House to register (while supplies last) - visit for more information.  The current lineup features:

June 262:00 pmHANSON
June 274:00 pmSt. Paul & The Broken Bones
June 284:00 pmBrandi Carlile
June 294:00 pmThird Eye Blind
June 302:00 pmJimmie Allen
4:00 pmBrothers Osborne*
July 24:00 pmReyna
July 34:00 pmNora Collins
July 44:00 pmX Ambassadors
July 52:00 pmMatisyahu
4:00 pmCole Swindell
July 64:00 pmSemisonic

*Please note that Walk the Moon and Brothers Osborne fan experience will only include a question and answer session and meet and greet.