Admission Promotions and Special Offers
Admission Promotions get you into Summerfest FREE or at reduced prices! All exchanges, unless otherwise stated, will take place at the Mid Gate Promotions Booth located at the Mid Gate Plaza. Most admission promotions begin at noon and run while ticket supplies last or through mid-afternoon, whichever comes first and are valid on the day of the promotion only.
Below is the current list – (additional promotions to be announced)
JOHNSON CONTROLS “STOMP OUT HUNGER” DAY WITH FOX 6 MILWAUKEE
All patrons arriving between noon – 3:00 pm who donate 3 non-perishable food items will receive 1 FREE weekday admission ticket, valid for the day and time of the promotion only. Donations will be accepted at the Mid Gate as well as the North and South Gates. All donations benefit Hunger Task Force. Presented by Johnson Controls and Fox 6.
THROWBACK THURSDAY PRESENTED BY PICK ‘N SAVE
Enjoy a collection of music through the decades! From noon – 6:00 pm all beverages will be 50% off (excluding ice cream drinks and smoothies). Presented by Pick 'n Save.
In addition, Pick ‘n Save shoppers can earn 4 FREE Summerfest tickets, valid for Throwback Thursday, June 28th (noon – 6:00 pm) for every $50 they spend at Pick ‘n Save locations, May 9 – June 12, 2018. The offer is printed at the bottom of the receipt and must be redeemed in person at the Summerfest ticket windows at the entry gates on June 28th, 2018. Limit 3 offers / 12 tickets per transaction.
SHOW YOUR COLLEGE PRIDE DAY - NEW THIS YEAR
All patrons arriving between noon - 3:00 pm wearing a shirt or hat representing the participating colleges or universities will receive 1 FREE weekday admissions ticket, valid for the day and time of the promotion only. Shirts or hats ONLY from the following colleges or universities will be accepted: Alverno College, Bryant & Stratton College, Cardinal Stritch University, Carroll University, Concordia University, Herzing University, Lawrence University, Marquette University, Medical College of Wisconsin, Milwaukee Area Technical College, University of Wisconsin-Green Bay, University of Wisconsin-Milwaukee, Upper Iowa University. Stop by the Mid Gate Promotions Booth to receive your ticket. Also, make sure to stop by your school’s booth at the American Family Insurance Amphitheater Forecourt to say hello and show your support!
The first 1,500 patrons receive 1 FREE general admission ticket, valid for the day and time of the promotion only, when presenting an original specially marked receipt showing a minimum purchase of $10.00 made at a Goodwill Store & Donation Center between June 1 and June 30, 2018. No copies or hand written receipts will be accepted. Arrive early as this is a popular promotion.
KOHL'S FAMILY DAY
The first 2,500 patrons who donate 3 nutritious non-perishable food items for kids will receive 1 FREE admission ticket, valid for the day and time of the promotion only. Suggested items include: canned chicken or tuna, fruits canned in 100% juice and low sodium vegetables. All donations benefit Hunger Task Force. Presented by Kohl's.
SUMMERFEST MILITARY APPRECIATION DAY WITH NEWS/TALK 1130 WISN
All active-duty military personnel and veterans, along with up to 4 family members, who present their Military ID at the designated turnstile at any gate will be admitted FREE. Presented by News/Talk 1130 WISN.
SUNDAY FUN-DAY PRESENTED BY SUBWAY
Celebrate your Sunday at Summerfest with great entertainment, food and beverages! Enjoy bands like: Paul Cebar and the Tomorrow Sound, Nick Lowe featuring Los Straitjackets, Great White, Lynch Mob, Wishbone Ash, Edgar Winter Band, Fastball, Roger Clyne & The Peacemakers, A Flock of Seagulls, Devon Allman Project with Duane Betts. All patrons arriving between 4:00 – 6:00 pm will be able to purchase admission tickets for $10 and all beverages (excluding ice cream drinks and smoothies) will be 50% off.
DIRECT SUPPLY SENIORFEST DAY
All patrons age 60 and up will be admitted FREE when they check in at the designated turnstile at any gate. Those seniors will also receive an offer for $2 off a food and beverage (non-alcoholic) purchase over $10. Spend the day enjoying music spanning a range of genres including: Under the Streetlamp, The Booze Brothers, Milwaukee Jazz Orchestra, Downtown Harrison, the Direct Supply Golden Idols, Professor Pinkerton & The Magnificients and many more. Presented by Direct Supply.
H.O.G.® MEMBER DAY AT SUMMERFEST
Receive 1 FREE weekday admission ticket, valid for the day and time of the promotion only, when presenting a valid H.O.G.® (Harley Owners Group®) card. One admission per card. In addition, H.O.G.® members will have exclusive access to the Harley-Davidson™ Hospitality Deck located at the Harley-Davidson™ Roadhouse between 12:00 – 9:00 pm. Limited space; first-come, first-served. Once the deck reaches capacity, access will be on a “one out, one in” basis
DOWNLOAD THE SUMMERFEST APP FUELED BY PEPSI
There’s no better guide to the lineup, stage schedules and entire Summerfest experience! While supplies last, 15,000 FREE digital general admission tickets, valid only for July 4th, are being offered when you download the Summerfest App and claim your free ticket. Limit 1 per device. Download the Official Summerfest App now.
SENTRY FOODS AND DEAN’S MILK & ICE CREAM CHILDREN’S FEST DAY WITH TODAY’S TMJ4
All patrons arriving between noon – 3:00 pm will be admitted FREE! Spend a fun-filled day with the family enjoying Children’s Fest activities including the Map of Fun and the Family Ticket Package drawing. Select food vendors will offer discounts on food and beverage items. Presented by Sentry, Dean's Milk and Ice Cream and Today's TMJ4.
RED LOBSTER DAY – NEW THIS YEAR
The first 750 patrons who show a receipt of purchase from Red Lobster during its Lobster and Shrimp Summerfest event between May 28th and July 6th will receive FREE admission to Summerfest valid only for the day and time of the promotion. Presented by Red Lobster.
NORTHWESTERN MUTUAL “MAKE A CHILD SMILE” DAY
The first 1,500 patrons who donate new or gently used children’s books (preferably picture books and early readers for children, birth through age 10) with a $10 minimum value will receive 1 FREE admission ticket, valid for the day and time of the promotion only. All books collected will be donated to the Betty Brinn Children’s Museum. Presented by Northwestern Mutual.
SUMMERFEST “FAN APPRECIATION” DAY PRESENTED BY MEIJER
All patrons arriving between noon – 3:00 pm will be admitted for FREE of Meijer and Summerfest!