Summerfest 50th Celebrations

After 50 years of bringing the Milwaukee community and beyond together, Summerfest presented by American Family Insurance has a proud story to tell. The astonishing line-up of artists and musicians is a huge part of it, but the festival’s history also embodies community tradition and a strong passion for bringing people together to celebrate summer. The exhibit will illustrate decades of festival highlights through large graphic panels, interactive components, and displays of original posters, banners, and vintage memorabilia. Visitors can expect to dig deep into Summerfest’s history, from its “founding fathers” to the world-class musicians that make it the festival it is today. Check out our 50 days of Summerfest section below to find where you can find the exhibit.

Be A Part of Summerfest 50. Literally!

Simply submit a photo of a special memory at Summerfest to become part of a large 50th photo mosaic, that will be on display at our special historical installation during the festival! Learn more

50 DAYS OF SUMMERFEST PRESENTED BY AMERICAN FAMILY INSURANCE

Summerfest presented by American Family Insurance was created as a way to bring the community together and showcase Milwaukee. To make the most out of the 50 days leading up to the festival, we’ll be doing just that. We’ve organized some Summerfest themed activities to get you excited as we countdown the days until the big 5-0. Join us around Milwaukee for chances to win exclusive prizes, learn more about the community, and hear our proud story.

GIVEAWAYS

To find more information on how to enter these contest, visit the social media channel indicated on the day of the contest. 

Starts Wednesday, May 10: Taste of Summerfest Contest 

Details:  Calling all foodies! Head to our Facebook page on Wednesday, May 10 for a chance to win the grand prize of over $600 in gift cards to our food vendors around the Milwaukee area! Contest ends Thursday, May 11 at 11:59 PM CST. Giftcards from: AJ Bombers, Charcoal Grill, Chubby's Cheesesteaks, Cousin's, Divino, Famous Dave's, Flannery's, Mader's, Martino's, Peter Sciortino Bakery, Pitch's/Miss Katie's Diner, Saz's, Ward's House of Prime, Water Street Brewery Group and Wong's Wok 

Starts Monday, May 15: Summerfest Flyaway Contest

Details: Attention out-of-towners! We want to fly you and a friend to celebrate #Summerfest50. Visit us on Facebook on Monday, May 15 for a chance to win two (2) three-day passes to Summerfest, roundtrip airfare courtesy of Southwest Airlines, a two-night stay at the Hilton Milwaukee City Center, Uber vouchers and gift cards from our food vendors for dining around Milwaukee! No purchase necessary. Open to 48 contiguous U.S and D.C. age 19+ years old to enter. See Official Rules and Privacy Policy Contest ends on May 17 at 11:59PM CST. 

Starts Friday, May 26: Expect Great Things at Kohls Contest 

Details: Head to our Facebook page on Friday, May 26 to find out where we'll be over the lunch hour. Be the first person to find us at the location and say the keyword and you'll win a prize package from Kohl's including a $250 gift card from Kohls and a duffle bag filled with Under Armour goodies. Rules: http://summerfest.com/contests-and-promotions-rules 

Starts Wednesday, May 31: Summerfest Icons Contest 

Details: Summerfest 50 presented by American Family Insurance will welcome two  perennial favorites: Tom Petty & The Heartbreakers and the Steve Miller Band.  Celebrate these rock legends and enter to win a pair of tickets to both concerts and VIP parking passes for both nights.  Tickets for Steve Miller Band are for July 2, and Tom Petty will be for July 5. Head to Facebook on Wednesday, May 31 and comment on the Tom Petty & Steve Miller Band photo telling us which iconic song you're most excited to hear for a chance to win! Rules: http://summerfest.com/contests-and-promotions-rules

Starts Saturday, June 3:  Be A VIP at the BMO Harris Pavilion Contest 

Details: Become a VIP with BMO Harris Bank! It's simple! Beginning on Saturday, June 3, just record a :30 second video telling us why you want to win four upfront VIP tickets to the BMO Harris Pavilion with Miller Lite show plus access to the VIP Area for the show of your choice (choose from 6/29 Toto & Foghat, 6/30 House of Pain, 7/1 TBD, 7/4 Third Eye Blind, 7/5 Philip Phillips, 7/7 Huey Lewis & the News, 7/8 The Band Perry, or 7/9 Mondo Cozmo & The Shins). Post the video to Instagram, tag @thebiggig and use #Summerfest50 to be entered. Rules: http://summerfest.com/contests-and-promotions-rules 

Starts Monday, June 5: Eat Fresh with Summerfest Subway Contest 

Details: Eat fresh! Head to Twitter starting on Monday, June 5 for a chance to win a $100 gift card to Subway. Tag @Summerfest, use #SF50Subway and tell us what your favorite Subway sub is for a chance to win. Rules: http://summerfest.com/contests-and-promotions-rules 

Starts Tuesday, June 6: Emerging Artist Series Contest

Details: Headliners don't become headliners overnight. Artists such as Walk the Moon, Nathaniel Rateliff, X Ambassadors, The Record Company and BØRNS have all played the Emerging Artist Series because Summerfest likes to help bands grow! This year we've highlighted up-and-coming local and national talent with the Emerging Artists series daily during the 11 days of the festival. Enter for your chance to win an Emerging Artist Series merchandise pack put together by your favorite Emerging Artists PLUS a pair of general admission tickets to Summerfest! Tweet @Summerfest beginning on Tuesday, June 6 telling us who your favorite Emerging artist is using #SFEmergingArtist for a chance to win! Rules: http://summerfest.com/contests-and-promotions-rules

Starts Wednesday, June 7: Sendik's Contest 

Details: Fill up your cart! Head to Twitter beginning on Wednesday, June 7 for a chance to win a $100 gift card to Sendik's. Tag @Summerfest, use #SF50Sendiks and tell us what you'd fill your cart with if you won. Rules: http://summerfest.com/contests-and-promotions-rules 

Starts Thursday, June 8: Boston Store Festival Fashion Contest 

Details: We've teamed up with Boston Store to help you choose the perfect outfit for Summerfest! Snap a photo of what you'll be wearing to Summerfest and leave it in the comments section under the photo on Facebook beginning on Thursday, June 8 to be entered for a chance to win a $250 gift card for Festival Fashion from Boston Store and a pair of general admission tickets to Summerfest 50. Rules: http://summerfest.com/contests-and-promotions-rules 

Starts Tuesday, June 13: Briggs & Stratton Rock Your Garage Contest 

Details: It's time to Rock Your Garage with Briggs & Stratton. Head to Facebook beginning on Tuesday, June 13 for a chance to win a Briggs & Stratton Electric Pressure Washer with POWERflow+ Technology – Model 20601, a Briggs & Stratton Single-Stage Snowblower – Model 1696715 and a Snapper Ninja 21" 190cc Self-Propelled Mulching Lawnmower! Rules: http://summerfest.com/contests-and-promotions-rules 

Starts Sunday, June 25: Miller Lite Oasis Front Row Passes 

Details: Party with your friends at the new Miller Lite Oasis Front Row experience! Head to Facebook beginning on Sunday, June 25 for a chance to win passes for you and your five (5) best friends to see DNCE on Saturday, July 8 in the front row of the newly remodeled Miller Lite Oasis! Passes include admission to Summerfest. Must be 21+ to win. Rules: http://summerfest.com/contests-and-promotions-rules 

Starts Tuesday, June 27: Festival Essentials Contest with Boston Store 

Details: It's a Summerfest first! We're giving away a prize on Snapchat! Follow our "story" on Snapchat beginning on Tuesday, June 27 at noon. We'll be out in the community, and your job is to find us with the clues we're giving on Snapchat. The first person to find us will win the prize pack of Festival Essentials from Boston Store! Rules: http://summerfest.com/contests-and-promotions-rules 

EVENTS

Friday, May 19: MAM After Dark 

Details: Hear local music, see the art in Milwaukee Collects, and celebrate those things – like Summerfest - that make MKE the city you love, during this entertaining night under the wings. More info and tickets here: https://www.eventbrite.com/e/mam-after-dark-tickets-33897036950 

Wednesday, May 24: Summerfest Preview Party at Pick 'n Save 

Details: Join us at Pick 'n Save as we reveal the new food items that will be available on the grounds during Summerfest's 50th edition. Event is from 4:00PM – 6:00PM CST at the Pick 'n Save location at 5800 S. 108th Street in Hales Corners, WI 53130.

Thursday, May 25: Brewer's Big Gig Tailgate 

Details: Help Summerfest presented by American Family Insurance celebrate 50 years of the World's Largest Music Festival by starting your summer jam session at the Big Gig Tailgate on May 25, presented by MillerCoors. You'll get a Brewers ticket, a Summerfest general admission ticket and access to a pregame tailgate at Helfaer Field featuring live music, snacks, a koozie, and two complimentary beers included with special ticket package available here: http://m.mlb.com/brewers/tickets/theme-tickets/#component-223899778 

Monday, May 29: Guitar For Vets Guitar Drive at Elm Grove Memorial Day Parade 

Details: Have an old guitar that is collecting dust? Donate it to Guitars For Vets and give the gift of music to a veteran. We will be collecting guitars at the Silver Spur during the Memorial Day parade in Elm Grove.

Friday, June 2: Bublr Bikes on Us 

Details: Summerfest has teamed up with Bublr Bikes to offer a free ride day on Friday, June 2, 2017. Use code 060217 for unlimited 30 minute rides.  

Saturday, June 10: Rock 'n Sole presented by BMO Harris Bank 

Details: Lace up your shoes! Today is the 2017 Summerfest Rock 'N Sole Run presented by BMO Harris Bank.  Please wave to us from the Hoan Bridge! 

Sunday, June 11: Pride Parade 

Details: Join Summerfest as we participate in the Milwaukee Pride Parade on South 2nd Street beginning at 2:00PM CST. 

Wednesday, June 14: Milwaukee County Historical Society with River Rhythms + Newaukee Night Market 

Details: Summerfest will be at the Milwaukee County Historical Society at 910 N. Old World 3rd Street for a Happy Hour event from 5:00 – 7:00PM CST before the first River Rhythms of the year at Pere Marquette Park. Summerfest favorites Willy Poter and Carmen Nickerson will perform at this FREE event. 

Details: Join us as we take part in Newaukee's Night Market featuring a unique projection of the 50th Summerfest poster. In addition, the limited edition Summerfest 50th posters will be available for purchase, and the artists will be on site to sign and number the posters.  

Tuesday, June 20: Summerfest Trivia with America's Pub Quiz 

Details: Are you a devoted fan of Summerfest who knows all the fun facts about the festival? Now's your time to shine! Visit The Brass Tap (7808 W. Layton Avenue in Greenfield, WI) or Stubby's Gastrogrub & Beer Bar (2060 N. Humbolt Boulevard in Milwaukee) to play Summerfest Trivia with America's Pub Quiz! Games begin at 7:00PM at both locations. 

COMMUNITY INVOLVEMENT

Friday, May 12: Celebrating 50 with Penfield Children's Center (private event)

Details: Summerfest brings performer Jahmes Tony Finlayson to perform for children that attend Penfield Children's Center in a private event from 9:30AM – 11:30AM CST. 

Wednesday, May 17: Photoshoot with #DearMKE & MIAD  + Subway Street Team Stop 

Details: Photographers from #DearMKE and the Milwaukee Institute of Art and Design will be at Henry Maier Festival Park for an exclusive photoshoot. See their best shots via social media. 

Thursday, May 19: Summerfest 50 Exhibit Opening  

Details: A comprehensive exhibit that will be housed ast the Milwaukee County Historical Society opens to the public through September, complimented by the current exhibit Memories and Melodies; 200 Years of Milwaukee Music. An exclusive media preview of the Summerfest 50 Historical Exhibit presented by Pick 'n Save will be on May 18.

Saturday, May 20: Jammin' 98.3 Next Door Walk for Children 

Details: Join us at the 25th Annual Walk for Children. This community event brings awareness for Next Door's early education, family programming and services. Festivities include live entertainment, fun family activities, prizes and lunch for registered participants. Located at 2545 N. 29th Street. 

Thursday, June 1: Downtown Dining Week 

Details: Support Downtown Dining Week and maybe you'll be rewarded with Summerfest tickets! You'll never know where or when we'll show up! 

Friday, June 9: Cheers to Milwaukee with MillerCoors 

Details: Join this community's original craft brewer, MillerCoors as we celebrate all things Milwaukee.  Look for MillerCoors and Summerfest throughout downtown in the afternoon giving away Summerfest tickets.  Cheers Milwaukee, we love you! 

Thursday, June 15:  Pick 'n Save Pinup 

Details:  At participating Pick 'n Save locations, add $1 to your order to donate to the Summerfest Foundation, a 501(c)(3) that produces various events and programs designed to raise awareness and funding for the performing arts such as Jazz Education Day and Music Education Grants.  

Friday, June 16: Bar Raffle 

Details: Summerfest has donated a prize package to a local bar raffle. All proceeds support MKE LGBT. Visit Bar TBD from 5:30PM – 7:30PM for drink sepcials and appetizers.  

Monday, June 19: Juneteenth Day Celebration 

Details: Join Summerfest at the Juneteenth Celebration, a community-wide street festival with family-friendly activities commemorative the emancipation. This annual summer block party is for everyone including festivities like live music, kids' games, exhibits, soul food and more! 

Tuesday, June 20:  Milwaukee Public Schools Mural 

Details: We've invited high school students from Milwaukee Public Schools to paint a mural celebrating the power of music and the 50th edition of Summerfest. This mural will be installed on the lakewalk near the Harley-Davidson Roadhouse on June 20. 

Monday, June 26: City Hall Gets a Summerfest Flag

Details: We'll be installing a Summerfest flag at City Hall that will be flown the length of the festival.

After 50 years of bringing the Milwaukee community and beyond together, Summerfest presented by American Family Insurance has a proud story to tell. The astonishing line-up of artists and musicians is a huge part of it, but the festival’s history also embodies community tradition and a strong passion for bringing people together to celebrate summer. The exhibit will illustrate decades of festival highlights through large graphic panels, interactive components, and displays of original posters, banners, and vintage memorabilia. Visitors can expect to dig deep into Summerfest’s history, from its “founding fathers” to the world-class musicians that make it the festival it is today.

In an effort to best share this historical celebration with the community, there will be three components to the exhibit:

  • A traveling display that will visit select Pick ‘n Save locations from May – June and neighboring counties on the following dates:

May 10 – May 22: Brown County Library
May 24 – June 5: Sheboygan County Historical Museum
June 7 – June 17: Wisconsin Historical Society
June 20 – June 26: University of Wisconsin-Milwaukee Libraries

ANNOUNCEMENTS & OTHER FUN THINGS

Tuesday, May 9: 50 Years of Smiles – Summerfest Commemorative Book 

Details: Follow the history of rock 'n roll through the evolution of Summerfest. Featuring photos of renowned artists that have appeared over the past 50 years, this 124-page book includes a decade-by-decade look at how a collection of local events with modest beginnings became the World's Largest Music Festival. Available for pre-order here: store.summerfest.com 

Sunday, May 14: Mother's Day Spotify Playlist 

Details: We've gathered our favorite songs about moms and motherhood and put them in a Spotify playlist for your enjoyment.  

Monday, May 15:  Admission Promotions Announcement 

Details: Summerfest will be announcing the full admission promotions calendar for #Summerfest50  

 Tuesday, May 23: Summer Spotify Playlist 

Details:  we've gathered our favorite songs of the Summer and put them in a Spotify playlist to get you ready for the long holiday weekend.  

Sunday, May 28: America Spotify Playlist 

Details: We've gathered our favorite songs about veterans and America and put them in a Spotify playlist to help honor those who have served our country on Memorial Day. 

Tuesday, June 6: Emerging Artist Series Announcement  

Details: Press release announcing the Emerging Artist Series for Summerfest 2017

Wednesday, June 21: Festival Artist Playlist 

Details: We've gathered the songs we're most excited to hear live during Summerfest 50 put them in a Spotify playlist for your enjoyment.  Get pumped – just one week away!  

Thursday, June 22: Opening Day Ceremony Announcement

Details: Plans for Summerfest 50's Opening Ceremonies at the Miller Lite Oasis will be released.  This is a cannot miss event for all Summerfest fans.  



2017 Summerfest 50th Commemorative Power Pass

This Pass is a colorful, limited edition pass with a 3D effect, complete with a 50th Summerfest lanyard. It grants the bearer one (1) admission per day to the festival grounds during public operating hours during the 11 days of Summerfest presented by American Family Insurance, happening June 28 - July 2 and July 4 - July 9, 2017 (Closed Monday July 3). Not valid for admission to American Family Insurance Amphitheater shows.

Buy One Today!

2017 Summerfest 50th Commemorative 1-Day Ticket

Valid for one general admission any one day and time during public operating hours at Summerfest presented by American Family Insurance 2017. June 28 - July 2 and July 4 - July 9, 2017 (Closed Monday July 3). Not valid for admission to American Family Insurance Amphitheater shows. Limited Quantities! 

Buy One Today!
Summerfest 50 Commemorative book

Summerfest 50th Commemorative Book

Follow the history of rock ‘n roll through the evolution of Summerfest. Featuring photos of renowned artists that have appeared over the past 50 years, this 124-page book, “50 Years of Smiles,” includes decade-by-decade details on how a collection of local events with modest beginnings became the World’s Largest Music Festival! 

Buy One Today!
Limited edition commemorative posters

2017 Summerfest Limited Edition Posters

Two commemorative limited edition 18” x 24” five-color posters, designed and hand screen printed in Milwaukee on uncoated heavyweight paper. One designed by BlackPaint studios and the other by Whaleskin. Only 200 posters of each version will be printed, numbered and signed by the artists. 

Buy One Today!
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