Celebrating direct, spectacular views of downtown Milwaukee and Lake Michigan, the new venue features an iconic, wave-inspired roof, which covers more than an acre of space (approximately 50,000 square feet) and provides protection from the elements for approximately 5,000 patrons with high-quality permanent seats and bleachers with backrests. Additionally, the venue accommodates another approximately 5,000 patrons in its standing room viewing area adjacent to the venue and outside of the roof line. Completed for Summerfest 2012, the venue has state-of-the-art production capabilities and large video screens along with a contoured seating bowl to enhance attendees’ viewing experience and sightlines. The area also features a permanent elevated lakeside bar with viewing area under the roof and newly constructed public restrooms.

The dynamic BMO Harris Pavilion is able to be used throughout the festival season for concerts, performances and events outside of Summerfest.


Blue Circle Seat Passes

Once again, Blue Circle Seat Passes will be offered for FREE to fans that enjoy sitting “up close” in reserved seats (first 27 rows) and under cover for opening acts and headlining performances during Summerfest. Show specific, Blue Circle Seat Passes will provide the bearer with access to a specific reserved Blue Circle seat in the lower bowl at 7:00 pm for each listed opening act and headliner. The lower bowl of the permanent seating area (known as the Blue Circle Section) accommodates approximately 2,500 attendees for each show. An additional 2,500 bleacher seats and viewing/standing areas for approximately 5,000 attendees are open and will not require passes, similar to other ground stage operations.

The Blue Circle Seat Passes are not a Summerfest admission ticket. Patrons must first obtain admission to Summerfest in order to utilize a Blue Circle Seat Pass. Blue Circle Seat Passes will be available for each headlining show during Summerfest on a first come, first served basis.

A limited amount of FREE Blue Circle Seat Passes for each headliner and special guest will be available at Noon on the day of the performance at the Interior Summerfest Box Office, located inside the South Gate. Maximum 2 passes per person.