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American Family Insurance Amphitheater

JUST ANNOUNCED! A new American Family Insurance Amphitheater is scheduled for construction in 2019.  The new building design will include enhanced production space, additional restaurant options, new restroom facilities and new hospitality areas.  Additional details will be announced in the future.

Today, the current 23,000-seat American Family Insurance Amphitheater hosts the music industry’s hottest stars during Summerfest.  Providing excellent sound, lighting and large video screens, every seat in the house gives fans an unforgettable live music experience. Patrons must purchase separate tickets to American Family Insurance Amphitheater shows during Summerfest.

VIEW THE LINEUP!

Ticket Information

Online

Ticketmaster.com

By Phone

Ticketmaster (Live Agent): 1.800.745.3000

Ticketmaster Express (Automated): 1.866.448.7849

In Person

Wisconsin Ticketmaster Ticket Centers

Summerfest Box Office

  • Weekdays beginning April 1
  • Select hours on announced on-sale dates
  • All American Family Insurance Amphitheater events are rain or shine.
  • Ticket sales are final; no refunds or exchanges are allowed.
  • Published ticket prices do not include Ticketmaster convenience fees.
  • Ticketmaster fees are detailed on Ticketmaster.com and may be verbally obtained at outlets or via Ticketmaster’s phone system. Prices do not include Box Office or Ticketmaster convenience fees.
  • For information about ordering Accessible tickets for persons with disabilities, please visit the Accessibility section on this site.

Lottery System

The Summerfest Box Office has implemented a random number distribution system also known as a lottery. This procedure will determine a ticket purchaser's place in line. The lottery system will be in effect for all major events during the concert season. The day a show is scheduled to go on sale to the general public, wristbands bearing consecutive numbers will be distributed to persons waiting at the Box Office beginning one hour prior to the scheduled on sale time. Wristbands will be distributed until at least a half-hour prior to the on sale time. The cut off time for wristband distribution will be determined by MWF management. Anyone arriving after numbered wristband distribution has been concluded will be directed to the end of the line. Receiving a numbered wristband does not guarantee a ticket, only a place in line. The Box Office reserves the right to suspend random number distribution at any time and Milwaukee World Festival, Inc. does not assume responsibility for any unforeseen technical difficulties.

Payment Options

  • Cash
  • Credit cards: Visa, MasterCard, American Express, Discover
  • Traveler's checks We no longer accept Traveler's checks

PLEASE NOTE: Summerfest Gift Cards, Visa, MasterCard, American Express and Discover Gift Cards can be accepted for the purchase of hard tickets only.

Not Accepted: Personal checks, money orders, cashier's checks, foreign currency, Ticketmaster gift cards or any other method of payment not specified as Accepted above.The Box Office cannot accept any gift cards, including Visa, MasterCard, American Express or Summerfest gift cards, as payment for Paperless Tickets.

American Family Insurance Amphitheater Policies

The American Family Insurance Amphitheater strongly urges patrons to avoid purchasing tickets on the street or online from "scalpers" or any unauthorized ticket brokers as tickets may be counterfeit. For your own protection, tickets should only be purchased from authorized sources.

Authorized Ticket Agents & Ticket Reselling

Authorized American Family Insurance Amphitheater tickets can only be purchased through:

  • Ticketmaster outlets, charge-by-phone and Ticketmaster.com, including their "Ticket Exchange" and "Tickets Now" reselling features.
  • Artist fan clubs, local radio station pre-sales and official tour sponsor ticket offers
  • Summerfest Box Office
  • Walmart Stores

If you purchased tickets through any other resource, they could possibly be stolen, counterfeit or invalid, and therefore may not be honored. The resale of event tickets is not permitted on the festival grounds. Anyone attempting to sell tickets at any price, or interfering with the business operations of the Summerfest Box Office or prospective Box Office customers will be asked to leave the premises. Milwaukee World Festival, Inc., reserves the right to eject any person violating any law or policy or whose conduct is deemed offensive by management.

Notice to Secondary Market Ticket Purchasers for all Summerfest American Family Insurance Amphitheater Tickets

Notice to Secondary Market Ticket Purchasers for all Summerfest American Family Insurance Amphitheater Tickets Milwaukee World Festival, Inc. (MWF) strongly urges patrons to avoid purchasing tickets from secondary markets. Secondary markets include individuals selling tickets on the street, professional ticket brokers/companies and internet ticket resale sites. The only MWF authorized secondary market is Ticketmaster's Ticket Exchange system located at Ticketmaster.com. MWF is only responsible to the original purchaser of the concert tickets as we only have a record of the sale to the original purchaser. Ticket problems for all secondary market ticket purchasers cannot be researched to establish the validity of the tickets. Therefore, if you are being denied admission because your secondary market ticket is invalid, we may not be able to assist you. However, as a courtesy to our Summerfest patrons, if you are having ticketing issues with secondary market tickets, we will attempt to assist you AFTER the headliner begins their performance. If at that time the original purchaser has not used their tickets, we may allow you access provided you agree to leave the seats, and possibly the Amphitheater, should the original purchaser arrive at a later time. Your tickets may be labeled on the back with "2nd" as an indication to the ushers that your tickets do not have first rights to the seats. If the tickets have already been used, there is nothing more that can be done by Box Office personnel. We are not able to control ticketing issues that occur outside of our Ticketmaster system. Please be advised that most venues would not offer you any assistance with secondary tickets. We are sorry for your inconvenience and encourage you to avoid the secondary market in the future. This is for your protection. If you wish to procure legitimate premium American Family Insurance Amphitheater seats, we urge you to consider becoming a seat sponsor through our Premier Seat Program. Personal seat licenses are available for the entire concert season. In addition to guaranteed premium seats, benefits include parking, hospitality, personal ticketing assistance and sponsor acknowledgement.

Accessibility

The American Family Insurance Amphitheater offers accessible seating for all events at all price levels. We will provide fair and equitable service and seating accommodations for patrons who request accessible seating.

Tickets for Accessible Seating

Tickets for accessible seating including, but not limited to, people who use wheelchairs, are blind or visually impaired and who are deaf or hard-of-hearing can be purchased by contacting the Summerfest Box Office at (414) 273-2600 (voice/TTY). On-line ordering of accessible seating is also available through Ticketmaster.

Please note, for each ticket for a wheelchair space purchased by a disabled individual or other person at his or her request, three additional tickets for seats in the same row and contiguous with the wheelchair space shall be made available for purchase (provided they are available at time of purchase). Summerfest will provide a folding chair as the companion seats in wheelchair accessible reserved seating areas.

Summerfest Concerts

Reserved wheelchair accessible seating is located on Platforms AA through L in sections 1 - 8. Patrons can purchase tickets for a specific platform. For shows offering free General Admission seating, accessible seating is located on platform L. Free General Admission seating during Summerfest is available on a first-come, first-serve basis with wristbands. Wristbands are issued at noon on the day of the performance at the American Family Insurance Amphitheater.

Amphitheater Aide

For most concerts, volunteers are available to assist any persons who have disabilities, the elderly or those who need special assistance to their concert seats.

Regular Season Concerts Outside Summerfest

Reserved seating on our accessible seating platforms is available on Platforms AA through L, located in sections 1 through 8. General Admission seating is available on Platform L, located on the north end of the Amphitheater. There is no free General Admission seating for concerts held in the American Family Insurance Amphitheater outside of Summerfest.

The American Family Insurance Amphitheater was constructed prior to the promulgation of The Americans with Disabilities Act, signed into law on July 26, 1990, therefore the accessible seating locations for the bleachers and lawn seats, are platforms K and L, respectively. Neither the lawn nor the bleachers were designed to accommodate wheelchairs, and are not accessible. Please use the designated platforms K and L for those areas. For the safety of all patrons, wheelchairs are not permitted in the bleacher or lawn seats. Please consult the American Family Insurance Amphitheater Map to reference platform locations.

Locations of Accessible Seating

Platforms AA, A, B, C,

D - Sections 1, 2 and 3 (Red)

Platforms E, F, G, H, J - Sections 4 to 8 (Yellow)

Platform K - Sections 9 to 21 (Bench)

Platform L - General Admission (Lawn)

Box Office ADA Service Windows

Assistance for patrons needing accessible seating is available at all service windows.

ADA Parking & Passenger Loading Zones

Accessible parking spaces are available in lots G and H. Vehicles must have disabled plates or a permit to park in accessible spaces. All parking is on a first-come, first-served basis. Pre-paid parking passes for specific dates during Summerfest may be purchased at the Summerfest Box Office and via phone, though parking in an accessible space cannot be guaranteed. During Summerfest, passengers can be dropped off or picked up at the South Gate.

Wheelchair Rental

Wheelchairs are available for rental at festival information booths during Summerfest. Wheelchair rental is not available during shows taking place before or after Summerfest.

Ticket Fraud Disclaimer

Ticket Fraud includes, but is not limited to, misrepresentation of a disability and/or the production and use of counterfeit or stolen tickets to any event. We consider ticket fraud to be extremely serious and will take appropriate action to prevent such usage. Guests holding fraudulent tickets or misrepresenting a disability in an attempt to purchase ADA designated seats are subject to ejection without reimbursement or restoration and many may be subject to criminal prosecution as allowed by law.

FAQs

How is venue seating set up? Which seats are under the roof? What are "red” seats, "pavilion” seats, etc? 

Click here to open a PDF file of the venue and use the section, row and seat information on your ticket to identify your location. 
 
Pavilion seats are chairs with seat backs and arm rests. This includes Sections 1, 2, 3 and 4, 5, 6, 7 and 8. PIT section chairs do not have arm rests. All Pavilion seats are reserved, under the roofline and are either red or yellow. "Red seats” is the description for Sections 1, 2 and 3. These seats are literally red and closest to the stage. "Yellow seats” is the description for Sections 4, 5, 6, 7 and 8. These seats are literally yellow and the next closest to the stage, directly behind the Red seats. 
 
Bench or Bleacher seats do not have seat backs or arm rests. These seats are usually reserved and are not under the roofline. 
 
Lawn tickets are always General Admission seating on the grass at the back of the venue. Although Lawn tickets display a section, row and seat number this information is strictly for inventory tracking purposes; holders of Lawn tickets may sit wherever they please on the Lawn. The Lawn is not under the roofline. 

Do seat numbers run left to right, or right to left? 

If you are in the venue facing the stage the seat numbers run right to left. The artist on the stage would read the seat numbers left to right. 

How are the rows ordered within the American Family Insurance Amphitheater? 

Our row naming convention is A to Z with no row "I” or "O”, followed by AA to GG. The exception is in the "PIT” section where the front row is AAA, second row BBB and third row is CCC. This makes Section 2, Row A the fourth row for our standard seat configuration. 

How can I find the exact location of my tickets? Are my seats located on an aisle? 

Click here to open a PDF file of the venue and use the section, row and seat information on your ticket to identify your location. 

Why do some shows have special seating charts on Ticketmaster.com? How can I figure out if my ticket is next to a stage extension? 

Artists performing at the American Family Insurance Amphitheater may bring stage extensions, runways or B-stages (small stages set up in the back of the venue). This results in modifications to our standard seat configuration.  We cannot guarantee which seats will be immediately adjacent to stage extensions until the actual staging is in place on show day.  You may check with the Box Office on the day of the show for further clarity. 

Why do some American Family Insurance Amphitheater seat charts on Ticketmaster.com have a "PIT” section and other seat charts have a "GAPIT” section? What’s the difference? 

The PIT section and GAPIT section are alternate configurations of the area directly in front of the stage. Artists’ production needs may result in the removal of some seats or rows. 
 
The PIT section typically contains three rows of reserved seats. Row names within the PIT are AAA, BBB and CCC. Specific reserved seat numbers are in use. 
 
The GAPIT section is a General Admission, standing-room-only area. Some artists require removal of the seats in front of the stage to create this open area. Admission to the GAPIT is usually first-come first-served with a GAPIT specified ticket, but some artists reserve the right to allow certain ticket holders (e.g. fan club members) to gain early admittance. 

Who is in charge of the sound and video during the show? 

The crew of the headlining artist is in complete control of the sound and any video production during the performance. 

What is the American Family Insurance Amphitheater Re-entry Policy during Summerfest? 

Patrons who wish to leave and re-enter the American Family Insurance Amphitheater must have their American Family Insurance Amphitheater event ticket or free lawn wristband scanned out and then back in at the Amphitheater turnstiles. Failure to get your ticket scanned out may result in the patron not being allowed back into the venue. 
 
If the patron also wishes to leave the festival grounds, a re-entry wristband must be obtained at any festival gate. Re-entry wristbands will be issued from noon until 6:30 pm and patrons must re-enter the grounds by 7:00 pm the same day. Note that free lawn wristbands are not valid for re-entry to the Summerfest grounds; an additional wristband must be obtained. No re-entry wristbands will be issued after 6:30 pm and no re-entries will be allowed after 7:00 pm. 

Why are ticket prices different at Ticketmaster.com than at the Summerfest Box Office? 

The American Family Insurance Amphitheater utilizes the Ticketmaster system for concert ticket sales as it is the best way to reach a substantial portion of its customers. Prices listed on Ticketmaster event web pages include the base price and combination of venue facility fees and Ticketmaster's own convenience fees. Prices at the Summerfest Box Office include the base cost and facility charge. 

Box Office purchases do not include the Ticketmaster convenience charge, which will be assessed if you purchase through Ticketmaster.

Where is the American Family Insurance Amphitheater and Summerfest Box Office located? 

The American Family Insurance Amphitheater and Summerfest Box Office are located on the south end of the Summerfest Grounds at the end of East Summerfest Place east of Harbor Drive. 

During Summerfest: Harbor Drive is closed to public traffic during Summerfest. From downtown Milwaukee, take Water Street to Erie Street and travel east. Follow signs to the parking lots nearest the American Family Insurance Amphitheater. Be prepared to show your prepaid parking pass if you purchased one. Patrons may also park in any outlying downtown parking lot and take a shuttle bus to the festival North Gate. 

Outside Summerfest: From downtown Milwaukee, take Water Street to Chicago Avenue. Travel east on Chicago Avenue to Harbor Drive. Go south on Harbor Drive to Polk Street. Make a left turn on Polk Street for passenger drop off and the Summerfest Box Office. Turn right on Polk Street for event parking. 

What is the "Lottery System" all about? 

The Summerfest Box Office utilizes Ticketmaster's random number distribution system also known as a lottery. The Lottery System will be in effect for all major events during the concert season. The day a show is scheduled to go on sale, numbers will be distributed to persons waiting at the Box Office one hour prior to the scheduled on sale time. To determine a ticket purchaser's place in line, a number will be drawn at random by Summerfest Security and patrons will line up accordingly. Anyone arriving after number distribution has been conducted will be directed to the end of the line. Receiving a number does not guarantee a ticket, only a place in line. The Box Office reserves the right to suspend the random number distribution at any time and Milwaukee World Festival, Inc. does not assume responsibility for any unforeseen technical difficulties. Please see Ticket Information section.

What items are prohibited in the American Family Insurance Amphitheater? 

Umbrellas are NOT allowed in the American Family Insurance Amphitheater, but they are allowed on the Summerfest Grounds. For safety reasons and sight lines, umbrellas will need to be checked before entering the American Family Insurance Amphitheater. 

There are specific items that cannot be brought into Summerfest. Milwaukee World Festival, Inc. reserves the right to alter carry-in policies at any time. Currently, these items include, but are not limited to: 

  • Strollers 
  • Backpacks 
  • Large bags 
  • Other carry-ins 
  • Outside food or beverages (exception for empty, clear plastic bottles, one liter or smaller) 
  • Cans or glass bottles 
  • Alcohol 
  • Contraband 
  • Pets 
  • Video Equipment 
  • Professional grade camera equipment 
  • Selfie sticks 
  • Recording devices 
  • Laser pointers 
  • Lawn chairs 
  • Skateboards 
  • Inline skates 
  • Coaster wagons 
  • Kites 
  • Frisbees 
  • Picnic baskets 
  • Weapons of any kind 

May I be searched upon entry to the venue? 

Guests entering the venue during an event may be subject to a metal-detector screening, visual inspection, a pat-down search and/or a bag inspection. Patrons who refuse to submit to either a visual or pat-down search may be refused entry and may not be eligible for a refund on their ticket purchase. The purpose of the inspection is to detect prohibited items. 

Is smoking permitted in the American Family Insurance Amphitheater? 

The American Family Insurance Amphitheater is a non-smoking venue. Designated smoking areas will be available outside the American Family Insurance Amphitheater. 

Can I bring a camera, video recorder or other recording device into the American Family Insurance Amphitheater? 

No cameras or recording devices of any type are allowed into the American Family Insurance Amphitheater. There are rare exceptions to this rule at the discretion of the artist(s) performing, however in the vast majority of cases, the answer is no.  

Are there ATMs inside the American Family Insurance Amphitheater? 

Automatic Teller Machines are located at the entrance ramps to the Amphitheater and in the Info Booth/Wheelchair & Stroller Rental area near the South Gate. For your convenience, most American Family Insurance Amphitheater concession stands, bars and merchandise tents accept VISA, MasterCard, American Express and Discover Card. 

What is the Will Call policy? 

Will Call tickets can be picked up at the South Gate Summerfest Box Office on the day of the show only. The purchaser, or the person authorized to pick up tickets during the on-line ticket purchase process, must bring a photo ID, the confirmation number and the credit card used for purchase when picking up Will Call tickets purchased through Ticketmaster or the Fan Club. 

If you are a guest of the band, you must provide photo ID. Band guest tickets and passes are typically available close to show time. If you plan to arrive early, you may wish to call the Box Office in advance to determine if the band has sent their guest list and passes to the Box Office yet. 

What are the hours for the Summerfest Box Office? 

The Box Office is open 10:00 am — 6:00 pm, Monday — Friday.  and Saturdays from 10:00am — 1:00 pm.

The Box Office is closed on Saturdays, Sundays and holidays, unless there is an event or on sale that day. During Summerfest, the Box Office will be open until the headliner takes the stage. The Will Call window will be open until 10:00 pm. 

Can I leave tickets somewhere for a friend to pick up later? 

Yes, you may leave tickets for a friend to pick up at the Summerfest Box Office. Be advised, however, that the Box Office closes each evening at 9:00 pm and will not be held responsible for lost or stolen tickets that have been dropped off. 

Can I bring in a purse or backpack? Will my purse/bag be searched? 

For the safety and security of our patrons, Summerfest does not allow backpacks or bags larger than 9x10x12 into the building. We advise you to leave your backpacks, large packages or other bags either at home or securely stored in your vehicle. You should also be aware that all small bags are subject to search before being allowed into the American Family Insurance Amphitheater. 

How can I purchase tickets to concerts taking place in the American Family Insurance Amphitheater? 

You can purchase tickets in a variety of ways. Please see Ticket Information section.

Is admission to the Summerfest Grounds included in the price of my American Family Insurance Amphitheater concert ticket? 

Yes! When you purchase your ticket to a American Family Insurance Amphitheater concert taking place during Summerfest, you will receive one (1) ticket that will get you on to the Summerfest Grounds anytime after noon on the day of that concert. Patrons should be sure to hold on to their ticket because they will need it again to get into the concert at the American Family Insurance Amphitheater. 

Are animals allowed? 

Animals or pets of any kind are prohibited with the exception of service animals for guests with disabilities and/or special needs. Services animals are welcomed into the building and must remain on a leash or harness at all times. 

What is the food and beverage policy? 

Except for food and beverage purchases made on the Summerfest grounds, food or beverages of any kind (alcoholic included) cannot be brought into the venue; an exception is made for patrons with a medical necessity and/or special dietary requirements. Concession stands throughout the venue sell various types of non-alcoholic and alcoholic beverages. Wisconsin law prohibits the sale of alcohol to persons under the age of 21. Guests may be required to show proper identification and proof of age when purchasing alcoholic beverages. Patrons may bring in an empty, clear plastic water bottle, one liter or smaller. 

What types of payment are accepted? 

Cash, MasterCard, Visa, American Express and Discover Card are accepted. The Box Office DOES NOT accept personal checks. 

How do I get a free wristband for seating in the lawn or bench areas? 

Wristbands are only given out for select Amphitheater shows per the artist's request.  Wristbands are given out on a first-come, first-served basis the day of the show. They are given out in the American Family Insurance Amphitheater Forecourt on the south end of the grounds when the Summerfest gates open for the day at noon. In order to get a bar coded wristband, you must first obtain admission to the Summerfest Grounds. 

Do children require a ticket to gain admittance to the American Family Insurance Amphitheater? 

All children ages 3 and older require a ticket to gain admittance to the American Family Insurance Amphitheater. Children two years of age and younger are not required to have a ticket, but they MUST be seated on a parent or guardian's lap. We strongly recommend parents provide hearing protection for their children. 

When do the doors open prior to a concert? 

Summerfest gates open at noon each day of the festival. Gates into the American Family Insurance Amphitheater typically open one hour prior to event time. The exact time is determined by the artist performing at the venue. 

Can I bring an umbrella into the American Family Insurance Amphitheater? 

No, for safety reasons as well as to maintain reasonable unobstructed sight for all, umbrellas are not allowed in the American Family Insurance Amphitheater. 

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