Summerfest 2024 Admission Promotions

All exchanges, unless otherwise stated, will take place at the Mid Gate Promotions Booth located at the Mid Gate Plaza. Most admission promotions begin at noon and run while ticket supplies last or through mid-afternoon, whichever comes first, and are valid on the day of the promotion only.

Milwaukee World Festival, Inc. (MWF), producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.


JOHNSON CONTROLS STOMP OUT HUNGER DAY WITH FOX 6 MILWAUKEE

JOHNSON CONTROLS STOMP OUT HUNGER DAY WITH FOX 6 MILWAUKEE

Thursday, June 22 • 12:00 – 3:00 p.m.

All patrons who arrive between 12:00 p.m. – 3:00 p.m. and donate a minimum of three non-perishable cans of healthy fruits or vegetables (or any three non-perishable food items) receive one FREE admission ticket, valid for the day and time of the promotion only. Food donations will be accepted at all three gates. Limit one ticket per person. All donations benefit Hunger Task Force.


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SHOREWEST, REALTORS© CHILDREN’S FEST DAY WITH TMJ4 AND 99.1 THE MIX

Friday, June 23 • 12:00 – 3:00 p.m.

All patrons arriving between 12:00 p.m. – 3:00 p.m. will be admitted for FREE! Spend a fun-filled day with the family enjoying Children’s Fest activities, including the Shorewest, REALTORS © Map of Fun. Select food vendors will offer discounts on food and beverage items.


BRIGGS & STRATTON MARY LOU’S CLOSET SUPPLY DRIVE

BRIGGS & STRATTON MARY LOU’S CLOSET SUPPLY DRIVE 

Saturday, June 24 • 12:00 – 3:00 p.m.

Help support Mary Lou’s Closet, a program providing needed hygiene supplies for youth in area public schools. The first 1,500 patrons who arrive between 12:00 p.m. - 3:00 p.m. AND donate NEW deodorant, socks, and/or menstrual hygiene products, (deodorant is preferred, due to greatest need) with a total minimum value of $10, will receive one FREE admission ticket, valid for the day and time of the promotion only. All donations benefit United Way of Greater Milwaukee & Waukesha County’s community schools.


Pick n save

THROWBACK THURSDAY PRESENTED BY PICK ‘N SAVE

Thursday, June 29 • 12:00 – 6:00 p.m.

$5.00 admission and 50% off beverages. Enjoy a collection of music through the decades from Hotel California, Shiny Ribs, Debbie Gibson, and more. From 12:00 p.m. - 6:00 p.m. all beverages will be 50% off (excluding frozen drinks, specialty coffee drinks, and smoothies).

In addition, Pick ‘n Save shoppers can earn 4 FREE Summerfest tickets for every qualifying $50 spent at Pick ‘n Save and Metro Market locations, April 26, 2023 – May 16, 2023. Visit PicknSave.com/Summerfest for details. The offer is printed at the bottom of the receipt. To redeem the offer, bring the complete original receipt to the Summerfest ticket windows at the entry gates on June 29, 2023, from 12:00 p.m. - 6:00 p.m. Tickets are only valid for the day and time of the promotion. Limit three offers / 12 tickets per transaction.


SHOW YOUR COLLEGE PRIDE DAY WITH ONMILWAUKEE, CW18 & MY24

SHOW YOUR COLLEGE PRIDE DAY WITH ONMILWAUKEE, CW18 & MY24 

Friday, June 30 • 12:00 – 3:00 p.m.

All patrons who arrive between 12:00 p.m. - 3:00 p.m. wearing a shirt or hat representing a participating college or university, or presenting their High School ID, will receive one FREE admission ticket. Tickets are only valid for the day and time of the promotion. Stop by the Mid Gate Promotions Booth to receive your ticket, then head over to your school’s booth to say hello and show your support! Only shirts or hats from the following colleges or universities will be accepted:

  • Carroll University
  • Herzing University
  • Marquette University
  • Milwaukee Area Technical College
  • University of Wisconsin-Milwaukee
  • University of Wisconsin-Whitewater

All High School students who start their FAFSA by July 6 will receive one FREE General Admission Summerfest Ticket, brought to you by Milwaukee Education Partnership. For more details and to collect your Summerfest ticket please contact: pollacel@milwaukee.k12.wi.us


SUMMERFEST MILITARY AND FIRST RESPONDER APPRECIATION DAY WITH GENERAC

SUMMERFEST MILITARY AND FIRST RESPONDER APPRECIATION DAY WITH GENERAC

Saturday, July 1 • 12:00 p.m. – 6:00 p.m.

All active-duty military personnel and veterans, police, fire and EMT (along with up to four family members) arriving between 12:00 p.m. - 6:00 p.m. who present a valid Military ID, copy or photo of a DD-214 form, driver’s license with Veteran classification, or law enforcement or fire department agency-issued credentials at the designated turnstile at any gate will be admitted for FREE. Police and fire union cards will also be accepted along with a photo ID.


Silgan Community Food Drive

SILGAN COMMUNITY FOOD DRIVE

Thursday, July 6 • 12:00 p.m. – 3:00 p.m.

The first 2,000 patrons who arrive between 12:00 - 3:00 p.m. and donate three (3) non-perishable food items will receive one free admission ticket, valid for the day and time of the promotion only. Canned fruits and vegetables are especially appreciated! Donations will be accepted at the Mid Gate Promotions Booth. All donations benefit Hunger Task Force.


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IT'S FREE WITH FRITOS

Friday, July 7 • 12:00 p.m. – 6:00 p.m.

FREE admission with FRITOS®, the Official chip of Summerfest! All patrons arriving between 12:00 p.m. - 6:00 p.m. will be admitted FREE! Additionally, the first 1,000 patrons who enter through the Mid Gate will receive a free Fritos and Summerfest branded bag.


SUMMERFEST FAN APPRECIATION DAY PRESENTED BY POTAWATOMI CASINO | HOTEL

SUMMERFEST FAN APPRECIATION DAY PRESENTED BY POTAWATOMI CASINO | HOTEL

Saturday, July 8 • 12:00 p.m. – 3:00 p.m.

All patrons arriving between 12:00 p.m. - 3:00 p.m. will be admitted FREE, compliments of Potawatomi Casino | Hotel and Summerfest. Plus, the first 30,000 patrons arriving through the gates will receive an admission ticket for Summerfest 2024 AND a BIG WIN entry ticket.

To participate in the BIG WIN drawing, simply drop the perforated BIG WIN Entry ticket in a specially marked bin inside the Summerfest Mid Gate between the hours of 12:00 p.m. and 3:00 p.m. on July 8, 2023.